Our client Fluxwerx Illumination is on a steep upward trajectory. They’ve just won Ernst & Young’s 2016 Emerging Technologies Entrepreneur of the Year. That’s on top of winning a coveted Red Dot design award, followed closely by the planned sale of the company for $85 million—all only five years from inception. Along with our congratulations, […]
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Online marketing isn’t a magical solution that instantly generates revenue or boosts sales 100 per cent — but it is a valuable tool and untapped resource manufacturing clients miss out on. It’s a new way of thinking and a new way of doing business, and it can seem like a lot of work to implement. But […]
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Your existing customer is the best source of future growth, either directly or in the form of referrals. But don’t confuse satisfaction with loyalty. Loyalty keeps people coming back; leaving people satisfied is generally not enough.
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When you attend marketing seminars, or listen to a webinar, some of the speakers and presentations are inspirational and refreshing. Some are not and come across as fake and shamelessly self-serving. All of this is due to one main reason: a lack of authenticity. Authenticity is a popular term among marketers. The fact is, consumers and clients […]
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We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebrows is the fact that we’re sort of picky about the clients we DO work with and how often we actually decline work.
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That image and headline got your attention, didn’t it? Good design should do more than just get your attention, but advertising campaigns and communication design often fail. Here are five steps to keep in mind so your communication design is effective.
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We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked questions from the webinar, along with some content we didn’t get a chance to cover. Define a brand. Words […]
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Things are changing rapidly and affecting the world of marketing in a big way. More than ever, bringing value to experiences and moments that matter to each client requires developing an understanding about each of them as individuals. Protecting the brand promise involves being very disciplined with your communication efforts – touching customers with the […]
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When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]
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Never underestimate the ability of people to overcome their natural biases or suspicions to create something meaningful and creative. We already know this happens in the workplace — people of diverse backgrounds, skills and ages gather in offices, warehouses, or studios to accomplish something. Sometimes it works, sometimes it fails miserably. But in the mundane […]
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The following article by Ben Garfinkel is published in the December 2013 print edition of Design Edge Canada Magazine. Pick up your own copy to read the full article or you can download the full PDF here. Key to Growth: Specialization Ask yourself this question: would I rather be one of six firms invited to […]
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What do you see as the single greatest challenge influencing the growth of your AEC practice in the next five years?
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