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Posts Categorized: Brand Identity

Write better blog posts

A lot of our clients have blogs but have no idea how to use or maintain them, let alone engage their readers and get a tangible return from their efforts. Writing a blog for a new restaurant opening is quite different from writing a blog post for construction or engineering clients. Our clients often ask what they […]

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The power of ‘I don’t know’

“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]

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Seven lessons learned while working with professional service firms

We’ve learned a lot working with AEC and professional service firms.  Throughout our work, we’ve noticed seven things that come up repeatedly that organizations should address to improve their businesses. 1. Marketing should not be ignored. Although not typically well-versed in branding and marketing, AEC has historically viewed marketing as a dirty word at worst, a low […]

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BRANDING IS A VERB, NOT A NOUN.

I’ve often told clients that “brand” lives and dies at the lowest levels of their organizations, and can even be found in how a receptionist or shipping clerk answers the phone and treats people. Today I phoned a large architecture firm and was met with “Good afternoon, XXX Architecture” in a solemn tone of voice. […]

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Five Steps Towards Better Communication Design

That image and headline got your attention, didn’t it? Good design should do more than just get your attention, but advertising campaigns and communication design often fail. Here are five steps to keep in mind so your communication design is effective.

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Brand vs. Perks: Can You Spot the Differences?

When people think about company culture, they tend to think about things like corporate gym memberships, fancy coffee machines, waffle breakfasts, ping pong tables and beer on Friday afternoons. These are great perks. But they’ve become confused with something more vital: your company culture and corporate brand. Perks are great, don’t get us wrong. We […]

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What’s your brand got to do with it?

We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked questions from the webinar, along with some content we didn’t get a chance to cover. Define a brand. Words […]

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Are you struggling to provide consistent and engaging content?

Online marketing, and in particular social media, is something many firms struggle to understand. It can be hard to discern why it matters to them and their audiences. We have addressed this in the past with whitepapers and encouraged firms to start making inroads into platforms that are becoming a must for modern work environments. Even if […]

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Attract new hires with an authentic brand identity, Part 2

In our first post about hiring Millenials, we talked about ways you can make your company attractive to Millennials. AEC firms tell us hiring is their number one concern and finding the best talent is important and difficult. Creating a meaningful workplace is about being thorough and authentic. But let’s take this even further because […]

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Attract new hires with an authentic brand identity, Part 1

All I remember about the first day of my first real job out of college is being scared about screwing up, terrified I had broken the camera card reader and totally confused about the phone system. It was a Saturday morning, and I was the only reporter on shift. Orientation the day before had included […]

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Brand positioning: the key to defining your firm

When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]

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