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Posts Categorized: Brand Audit

Recharge your marketing with customer data

Don’t use intuition to guide your marketing. Use facts. By aggregating and analyzing the data you’ve collected about your existing customers, an audit will help you identify trends that can help educate you about your sales process. An audit is a crucial step to verifying the accuracy of assumptions you may have about the lead […]

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Brand positioning: the key to defining your firm

When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]

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Brand Strength Assessment Worksheet

The purpose of this worksheet is to help assess the current state of the effectiveness of your brand— both positives and negatives. This is not an exhaustive list, and is intended merely as a starting point to identify and evaluate the various primary touch points that should be reviewed. The eventual goal is to find […]

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Who cares if your website looks good? Employees, for starters

These days, employee retention is on the tips of many business owners’ tongues. According to multiple sources, such as Forbes Magazine, the young workforce is not aiming to find a company and sit comfy and stable in any decent position for the rest of their lives. Rather, fresh-faced workers want a job that actually matters […]

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Content on your website doesn’t just write itself

Clients often come to us for a new website. But a new website doesn’t invent itself. People think about design and layout, and how they want it to look and feel; however, the content is a very important piece of the puzzle, which is why it’s all the more damaging when it gets left behind […]

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You Have to be SMART With Social Media

There’s no denying it. There’s no hiding from it. There’s no escaping it. Social media is everywhere. And in some cases, social media can make or break a business. When was the last time you went to the little bar around the corner from your office? Not since an army of Yelp reviewers made sure […]

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Are Calls To Action really that important?

Yes, they are. By now we all know that every website should have a Call to Action, ideally there should be one on every page. Recently I compiled a short summary (from both a marketing as well as design standpoint) that outlines some different types of Calls to Action and why they are important. Here […]

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What’s with all the interest in Pinterest?

Pinterest, an online bulletin board for your favorite images that launched in 2010 and is experiencing wild growth, is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. But here are a few things you need to know about […]

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