Mark Busse’s June article for Design Edge magazine was about how to effectively communicate inside a design studio like ours: Ever heard a creative director say, “But that’s not what I asked for!” Or a designer explaining the reason they’ve produced a certain solution is because that’s what they thought you told them to do? […]
Read This Article
The following article by Mark Busse was published in May 2012 in Design Edge Canada Magazine. I recently met a fellow design firm owner in the U.S. with a particularly salty view of competitive analysis. In his firm, if a designer is caught going online to research a client’s competition before a concept has […]
Read This Article
Recently I asked our partners a question that they must get asked all the time. It goes something like this: Why can’t people just use a company that will design something cheap and bang it out in a day? I know the guys could talk for hours about this, and we’ve written about this on […]
Read This ArticleOnce again our team at Industrial Brand helped fight hunger in this year’s 2012 Canstruction Vancouver event.
This time we joined forces with Pacific Blue Cross and Omicron.
It’s the classic question—quality versus quantity. When it comes to Facebook and its notorious ‘Like’ button, are businesses better off with more ‘Likes’ or with fewer people who will take real action and support their business in the real world? People want Twitter followers, but how many of them really know you, engage with you, […]
Read This ArticleSeriously, they’re not. Not really. Think about it. Our clients’ clients are our clients. Before any fellow design instructors flip out, insisting they spend a good deal of time teaching their students how to interview clients, develop target audience personas or write project creative briefs, ask yourself honestly how often this is really done. How frequently […]
Read This ArticleIf you’ve crafted and successfully gone through a proper RFP process, you’re likely well ahead of the curve in establishing a solid foundation for working with your chosen branding firm. If you did not conduct a formal RFP, here are a few pointers to help you get the process and relationship off to a great […]
Read This ArticleDesign Edge Magazine recently launched a new section on their website and invited my friend David Berman and I to be regular contributors. My column is called Design School Didn’t Tell You… and my first post, This industry will drive you crazy, is below: The graphic design industry has driven me crazy. OK, that might not […]
Read This ArticlePinterest, an online bulletin board for your favorite images that launched in 2010 and is experiencing wild growth, is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. But here are a few things you need to know about […]
Read This ArticleTrend #1: Mobile The ongoing buzz around mobile marketing is for good reason. A study conducted by Nielsen reported that 45% of Web mobile use is spent checking email and 25% is spent playing games. Combine that with the fact that there are 5 billion mobile devices worldwide, and you’re looking at an enormous audience. […]
Read This Article
Did you know the name Apple was inspired while Steve Jobs was pruning Gravenstein apple trees on his friend’s orchard? According to the recent Steve Jobs biography, Apple Computer could have just as easily been called Personal Computing International. Had it been, who knows if it would have met with the same iconic success. The […]
Read This ArticleRecently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, brand identity, as well as some other rather insightful queries. This client was a privately owned, relatively young company experiencing success and growth in their industry, but recognized […]
Read This Article