Most businesses these days are familiar with the process of identity design; they either have experience working with a design agency in the past, or have a rough understanding of the process. However, when it comes to web design and development, it is often a different story. The fact is, there are many different barriers to a successful project for both designer and client.
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It’s surprising how seldom this approach is used in business and shocking how infrequently it is used in municipal politics Surrey mayor Dianne Watts understands the power of branding. No, not just a new logo, tagline or marketing campaign most think of when they hear that word, but the deeper meaning of authentic branding. For decades Surrey […]
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Clients often come to us for a new website. But a new website doesn’t invent itself. People think about design and layout, and how they want it to look and feel; however, the content is a very important piece of the puzzle, which is why it’s all the more damaging when it gets left behind […]
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The following interview with Mark Busse was published Oct 8, 2012 by Greg Ryder on www.vancitybuzz.com, a valuable online source for Vancouver happenings since 2008. Networking effectively can be a very powerful tool for an individual to improve both their personal and professional lives. Although the long-term rewards developed through networking may be tough to see initially, […]
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As communication designers, creating ethical websites is a huge part of our responsibility at Industrial Brand. Designing websites that safely, respectfully and innovatively enrich the lives of our users is what we do. So when we see loopholes and mistakes on the web that carry serious and life-threatening consequences for its users, it hits us […]
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I’ve been to dozens of conferences in my career, speaking at some and even chairing one myself, and while I love being challenged to consider new ideas and perspectives while meeting likeminded colleagues from my industry and community, I am growing to hate the standard conference format. I’ve attended events hosted by GDC, AIGA, How, […]
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Oh, the almighty Internet. How we love and despise thee. As we’re all Facebooking and Tweeting our lives away, it’s out with the days of freedom of expression and in with the days of online community surveillance. Okay, maybe that’s a bit bleak. But as we see again and again, you better be careful about what you do and say on the Internet. It might just cost you your job.
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Yes, you read that correctly. According to expert sources like PRweb.com, this is the current state of affairs in social media and it is gaining momentum in the architecture sector. The key takeaway here is: If you can’t beat ‘em, join ‘em. When it comes to marketing and social media, if the only thing you […]
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Designers have been dealing with the issues of trends and style since the inception of graphic design. And anyone reading this will no doubt be familiar with the many trends in brand identity, web, communication, packaging design, as well as print, advertising, photography, and illustration over the past few years. I’ll skip you the “trends to watch” list and leave that to […]
Read This ArticleImagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?
Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.
Read This ArticleLet’s admit it: marketers are in an online rat race. As all of us with an internet connection and a functioning pair of eyes know, marketers are stumbling over each other to get 100,000 more views on their videos than their competitor, to engage more fans on facebook, to get more twitter followers retweeting their posts. Is social media marketing worth the time that marketers are putting into it? Well, we don’t know for sure yet (it’s all too new), but the logical answer still remains: the platform you’re marketing on doesn’t matter—your marketing ingenuity makes or breaks your campaign. It’s rare that we as consumers see a marketing campaign that truly connects with us and wins us over. Amongst all the bland, cheeseball marketing we see, it’s rare to find something special—so when something like Innocent comes along, we fall in love.
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Over 220 million people have seen this video, have you? Finding and creating good content seems like such a crapshoot when something like this blows up to be a bigger deal than Linsanity. It can be overwhelming to so many of us, mainly because it’s time-consuming, it’s frustrating, and we feel like we are behind […]
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