Lessons learned as an intern at Industrial Brand
Walter Brynjolfson’s review of his summer internship at Industrial Brand.
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Posts Categorized: Articles
Five Guiding Principles from a Guiding Principal
Michael Green, architectural thought leader and principal at MGA, shares some thoughts on marketing.
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You don’t need to join a design association to succeed
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine. You don’t need to join a design association. What’s the point? Your time is tight as it is—you have Mad Men episodes to catch up on—and money is even tighter, so why give any of it to a club […]
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When should a designer decline work?
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and opportunities, and as a result we probably end up declining more new work than we accept. Crazy right? Wrong. It took about a […]
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The Online Marketing Train is Leaving the Station and AEC Firms Aren’t Onboard
AEC professional services firms have traditionally relied on RFPs, proposals, and referrals to acquire new business, but online marketing needs to play a significant role a firm’s new business strategy if they seek improved growth and profitability. Don’t get left behind.
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Look behind the wizard’s curtain to find career satisfaction
The following article by Mark Busse was published in June 2013 on www.designedgecanada.com. Do you remember the first time you watched The Wizard of Oz? I do. I must have been around five years old and I’ll never forget the joy I felt watching Dorothy and Toto meet their friends and sing as they journeyed through […]
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How to Pick and Choose Clients. 7 Tips for Professional Services Firms
In recent economic times, Professional Service firms struggled alongside other businesses. Firm owners had to tighten their belts, so to speak; cutting back on employees and reducing company spending. The net result was, and continues to be, that firms are operating in an ever more competitive environment. All signs point to us entering a period […]
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Your company is your baby. Learn to let go.
All of us can find articles peppered with generic advice like this: Develop your brand identity. Stay true to your business model. Push the boundaries. Stick to your core competencies. Allow for growth and innovation. Don’t lose track of who you are. Let go of your initial ideas of what you should be doing. Think […]
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Dear Design School Grads: Be Authentically You And Harness Creativity And You’ll Succeed. No Big Deal, Right?
I was honoured to be invited back to Vancouver Island University to give the commencement speech for their design program’s 2013 graduation.
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Unpaid internships are harming the design industry – and they’re illegal
If you can’t fork over ten bucks an hour for a young designer to contribute to your success, then it’s completely inappropriate for you to lure them with hope and false promises of exposure and experience.
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Ask Clients Or Prospects What They Want
They came. They saw. They left. You might think you know what your customers and prospects want. So many companies and firms operate under assumptions that have worked for them in the past. If you want to change something, have you asked your customers about it? I am not talking about big changes like adding […]
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Travel IS school
I don’t care what prestigious school you attended; your design education is incomplete without travel. Lots of it.
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