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Posts Categorized: Articles

Attract new hires with an authentic brand identity, Part 2

In our first post about hiring Millenials, we talked about ways you can make your company attractive to Millennials. AEC firms tell us hiring is their number one concern and finding the best talent is important and difficult. Creating a meaningful workplace is about being thorough and authentic. But let’s take this even further because […]

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Attract new hires with an authentic brand identity, Part 1

All I remember about the first day of my first real job out of college is being scared about screwing up, terrified I had broken the camera card reader and totally confused about the phone system. It was a Saturday morning, and I was the only reporter on shift. Orientation the day before had included […]

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Three tips to improve your project management process

With the hyper-focus on productivity in modern work spaces, project management and time management tools have proliferated. One-page scrolling websites boast products with the latest technology, the best UI, and the most effective communication systems. They talk about collaboration, built in instant messaging and API integration. Every new software site, cloud-based or not, confidently proclaims […]

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I hate business cards and so should you

The following article by Mark Busse was published on January 31, 2014 in Design Edge Canada Magazine. How I fondly recall the day my very first box of business cards landed with a thud on my desk. It was my first job after university and I was so damned proud to see those letters after […]

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Do you repurpose content?

Believe it or not, everyone does it. You should be too. Whether you’ve got piles relevant existing content to re-purpose, or you’re starting with ideas built from scratch, you need to have a content strategy and stick within the parameters of that plan. When developing your strategy, be very clear on the following: Your Business goals […]

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12 Steps Towards being a B2B Thought Leader

If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]

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The Best IB Articles of 2013

As 2013 comes to an end, we’ve compiled a list of the top articles and posts we’ve put on our site this year. In case you’ve missed any of them, we’ve compiled some of the most popular ones below. Our most viewed article of the past year was a piece we wrote on the History and Future […]

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