Hop onto Google, search for ‘Industrial Brand’, and this is what you will see. Do you see the box to the right of all of the search results featuring some basic information about our firm? That box is Google’s knowledge graph, and on top of showing our address, photos, and location, you now also have the option to […]
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Last May, we attended KA Connect in San Francisco and felt it was one of the best events we’d attended in recent memory. The event, hosted by KA Architecture (creators of the A/E social intranet platform Synthesis) was entertaining, participatory and highly informative mix of ideas, strategies, tactics, and discourse. KA Connect offered wisdom from a range […]
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When people think about company culture, they tend to think about things like corporate gym memberships, fancy coffee machines, waffle breakfasts, ping pong tables and beer on Friday afternoons. These are great perks. But they’ve become confused with something more vital: your company culture and corporate brand. Perks are great, don’t get us wrong. We […]
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SEO should be an important part of an overall marketing strategy. Integrated and executed well, it can help your company win work, profit, and grow.
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Google, its services and apps can be daunting to navigate, even for experienced marketers and savvy businesses owners. The second you think that you’ve got it all figured out, a new update happens and seems to make a mess of everything. This is what happened when Google launched Google+ Local. If your firm has a […]
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We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked questions from the webinar, along with some content we didn’t get a chance to cover. Define a brand. Words […]
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Things are changing rapidly and affecting the world of marketing in a big way. More than ever, bringing value to experiences and moments that matter to each client requires developing an understanding about each of them as individuals. Protecting the brand promise involves being very disciplined with your communication efforts – touching customers with the […]
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The Government of Canada is exploiting students, harming the Canadian design industry, and potentially putting the country’s brand identity at risk, all in the name of “engaging youth”. In 2017, Canada celebrates 150 years since Confederation. This is an opportunity to build national pride and create a lasting legacy, while showcasing great Canadian design. The government’s […]
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Don’t use intuition to guide your marketing. Use facts. By aggregating and analyzing the data you’ve collected about your existing customers, an audit will help you identify trends that can help educate you about your sales process. An audit is a crucial step to verifying the accuracy of assumptions you may have about the lead […]
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Using other people’s pictures can result in a copyright infringement lawsuit. Beware and take steps to make sure this never happens to you.
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We spend a lot of time visiting architecture and engineering websites to stay up to date with all the latest industry news. It’s a great way to see new innovation and technology, especially when websites have unique designs and are easy to navigate. However, websites that are not intuitive or well-designed can have an impact […]
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Online marketing, and in particular social media, is something many firms struggle to understand. It can be hard to discern why it matters to them and their audiences. We have addressed this in the past with whitepapers and encouraged firms to start making inroads into platforms that are becoming a must for modern work environments. Even if […]
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