UPDATE: We just learned that this brand identity project has been accepted into the upcoming Communication Arts Design Annual. Woot woot! We recently worked on a fascinating branding and interactive design project for an online video sharing social network community about the non-religious aspects of Jesus. Yup, Jesus without the dogma. With a jaded Jew, […]
Read This ArticleJust today I was trying to decide whether to bother entering a few of our recent web projects into the W3 Awards and was in a bit of a fence-sitting position about it. Over the course of a year we are becoming bombarded by more and more award show calls-for-entries. This wasn’t a bad thing […]
Read This ArticleSteve did a good job summing up our experiences with his review of the 2008 HOW Design Conference, which I enjoyed, so I won’t double our efforts describing the event here. But as I hear myself responding to so many questions about how I liked the conference, I realize that I have something to say, […]
Read This ArticleIf I was asked who Stefan Sagmeister was a week ago, I could’ve given a handful of knee-jerk descriptions; he’s a designer, he’s provocative, he’s influential. I could’ve said many things to describe the icon he has become, but I would have failed to mention that he’s human. “Everybody who is honest is interesting.” On […]
Read This ArticleThis is a list of company names with their name origins explained. Two which I liked were: IKEA — a composite of the first letters in the Swedish founder Ingvar Kamprad’s name in addition to the first letters of the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd […]
Read This ArticleThe importance of Corporate Branding has been extensively discussed but personal branding is a topic that can often fall by the wayside. Jonathon Snook just put up a great short article that sums this up nicely. Most of it seems like common sense, at least when examined one at a time, but this overview puts […]
Read This ArticleI work in a world of data. Most of what I do directly involves the manipulation of data or the transfer of data from A to B. Most of what my clients do is manipulate or transfer data from A to B. Indeed, most of my clients are paid by their clients to manipulate data […]
Read This ArticleTrinity Western University (TWU) launched their contemporary new Spartans Athletics logo, designed by the team at Industrial Brand. The new logo, meant to symbolize modern day warriors, has been well received by faculty, students, alumni and the public as reported in this Langley Advance article, with TWU Athletics Director Murray Hall calling the new identity […]
Read This ArticleSerifs, sans serifs, baselines, kerning, leading, rhythm, contrast, readability, hierarchy. These are all concepts that trained graphic designers who specialize in print are well aware of, but seldom applied to the web. Why is that? For a start, setting type online can be rather tedious and unpredictable. It’s also something not often taught to web […]
Read This ArticleWe’re very proud of our partnership with the Fraser Valley Regional Library (FVRL) and their new identity system and logo we launched for them recently. One of the oldest and largest library networks in Canada, FVRL came to Industrial Brand with the challenge of updating their identity across all fifteen branches of their network. With […]
Read This ArticleI’ve always appreciated defined methodologies and well documented processes with steps, procedures and documentation. It’s long been an accepted approach to developing design or technology solutions. And nowhere has this been more true than with web and software development. But these days, with Agile Programming and Open Source Communities combined with the mind-boggling rate of […]
Read This ArticleI love architecture. Heck, at one point in my life my goal was to become an architect. So when I was invited to attend an installment of CBC’s Studio One Book Club to meet and hear renowned philosopher and historian Alain de Botton discuss his new book The Architecture of Happiness, I was hooked. The […]
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