As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business. This is essential for your brand image. Many people look less favourably towards home business rather than one that has become successful and grown out […]
Read This ArticleBrand, customer retention, business development, profit, sustainability—these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketing strategists can launch brilliant campaigns, and really really smart people can develop fantastically impressive business models, products and service offerings, but if the […]
Read This ArticleAs humans we need consistency, we crave it, our lives would spin out of control without it. Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, freak out some more, then call IT with a look of desperation […]
Read This ArticleYour corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many different avenues. They include your company name, your tagline, website, verbally in person, advertising and signage […]
Read This ArticleIf you didn’t catch the grammatical error in the title of this post (or the many in the photo for that matter), read on… Unlock the latch and propping open the lid of my secret chest of pet peeves and you’ll see that nothing irks me more than the flagrant misuse of versions of “there”, […]
Read This ArticleWe recently revealed a fun outdoor advertising campaign for Bikram’s Yoga Metrotown. Aimed at a broad spectrum of men and women from a variety of cultures, ages, shapes, and fitness, our challenge was to create brand awareness ads that would break through the clutter of those so frequently seen at bus shelters and train stations. […]
Read This ArticleA design student asked me to rant on video for a project she was working on and asked me to speak about the topic of speculative design work. So I agreed and showed up to present the following diatribe on camera—you should have seen their faces! I’ve been asked today to express some thoughts about […]
Read This ArticleOne great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or a website for a Japanese bistro, the next it’s a complicated website for […]
Read This ArticleBill Buxton is so cool. He’s Canadian, a massively talented designer, and arguably the world authority on interaction and usability design. What’s not to like? Oh, Buxton does work at Microsoft as their Principal Researcher, but I forgive him for wanting a big paycheck and working for the world’s most powerful software company. I’ve even […]
Read This ArticleI sense a long article coming on. This happens with me sometimes as things rattle around in my brain, and if I don’t write something—often something snarky—it haunts me to the point of distraction. As someone who has always been rather opposed to most RFPs, I have found myself writing up umpteen proposals of late […]
Read This ArticleLast night I visited the the brand new Vancouver Convention Centre for the first time. While there I took special notice of the convention centre’s new identity and its applications. At first I must admit the logo baffled me a bit as group of us stood looking up at the huge colourful logo on the […]
Read This ArticleWe really enjoy working with architects. The simple fact that we speak the same language of design and work in the creative field, often immersed in a similar processes makes it all the more appealing. Last year we were fortunate to be asked by Vancouver-based Henriquez Partners Architects to recreate their online presence. Their goal […]
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