Ledalite Product Design And Brochure
Communication Design
WHERE
Ledalite, is a Phillips-owned company that creates ergonomic lighting products and technologies for commercial and institutional markets across North America, South America, Europe and Asia.
With a growing consumer demand for LED (light emitting diode) fixtures and a general perception that LED represents the technology of the future, Ledalite saw an opportunity to leverage its position as the industry’s leading innovator of architectural lighting to bring LED to their latest product. Dubbed JUMP, this product would position Ledalite as the preeminent player in this emerging technology. Following our past work on Float and Airwave we were asked to take design lead for the overall look and feel of the product and design the brochure for this International product launch.
IDEAS
Design began using the working name for the product, something that is always a challenge since this is a critical component to the conceptual development of the piece. As such, specific product attributes such as the translucent ribbed lens and unique perforation options of the product figured prominently as inspiration for the brochure design.
In addition, though the mandate was to break free of the standard Ledalite brochure look, there were to be some corporate brand and mandatory content elements we’d have to conform to.
WORK
Often in past brochures, we had to work with standard photography of the product shot dead-on or in a standard three-quarter foreshortened view. Not this time. We worked with local photographer Joe Borelli to create a series of abstract images and photographic textures, pattern and rhythm we could weave into a story in the establishing pages of the piece, and throughout. Layering this photography with the visual and tactile texture of Classic Columns paper (to mimic JUMP’s lens), diecutting and vibrant pink as the product brand colour, brought a distinctive and unique feel to the brochure not seen in any previous Ledalite launch.
Our work led the way for advertising in top design magazines such as Architect, Architectural Record, Form, Architectural SSL and LD+A, and a 4,000 piece dimensional direct marketing campaign.
JUMP was introduced to the world in January 2011 to over 6,000 architects, lighting designers, engineers, and others to great success. JUMP has also been internationally recognized for product innovation and design evidenced by winning a Red Dot Design Award and Architectural SSL Product Innovation Award.
