Immigrant Employment Council of BC (IEC-BC)
Strategy, Interactive
WHERE
It’s a fact that there are not enough young workers to replace retiring baby boomers. As a result a labour shortage in Canada is looming. Without skilled immigrant labour, our economy can’t grow. So, how do businesses find, hire and train immigrant staff? This is where the new IEC-BC website comes in.
IDEAS
Aimed primarily at British Columbia companies and the people responsible for hiring, as well as employment service providers, IEC-BC wanted to address the question, “Where am I going to find my next employee?”. The website presents the answers to this question by way of the reasons for, and benefits of, hiring immigrant labour talent. It’s as much a single-stop, high quality resource for businesses as it is an online tool to help find and qualify potential hires.
To distinguish themselves from other offerings, content is created and curated into a comprehensive and simple to access site organized by the key things users want to know and do, and features case studies and current news. Unlike other dry, complex and dense sites that appear, to put it diplomatically, bureaucratic, the IEC-BC user experience is about complete, credible and extremely high quality content.
WORK
The site recently launched in November 2010 with over 60 employers signed up pre-launch. Initial comments confirm this is the best and easiest site of this type ever produced, a good indication that once critical mass of employers and employees is achieved, tapintotalent.ca will become the defacto resource it is intended to be. The site was also recently featured as a case study in Surrey Board of Trade and cited as an example of Best Practice by the World Economic Forum.
Launch website: tapintotalent.ca
