BIPT
Strategy, Interactive
WHERE
Between 1996 and 2006 Burnaby’s immigrant and refugee population increased by nearly 40%. The Burnaby Intercultural Planning Table (BIPT) is directed by initiatives that utilize communication campaigns, multimedia projects, community forums and surveys to build intercultural understanding. BIPT needed a website to act as an informative, easy to use communication tool, connecting immigrants new to Burnaby with the resources and services available to them.
IDEAS
Immigrant communities are growing rapidly in Burnaby, but to enjoy the many benefits, several cultural barriers must be overcome. The new homepage features the BIPT initiatives in a dynamic scrolling carousel—driving the user to drill down and learn more. Because the site is not heavily image driven, Typekit was employed allowing the typography to act as a design element. The user experience is designed to be friendly yet intuitive as a result of clear hierarchy and simplified architecture.
WORK
Since launching the site, BIPT has received many accolades, especially for the creation of the SWIS Community Resource, a compilation of the services available in Burnaby and an integrated component of the new BIPT website. Not only a vital tool for front-line workers aiding immigrants new to Burnaby, access is open, which empowering anyone to take their future into their own hands. This new website allows Burnaby to benefit from new perspectives, and diverse cultural, educational and professional opportunities in a way that has never before been available online.
