Sony has got balls. 250,000 ‘superballs’ shot from cannons flying down a San Francisco street can be quite dangerous, but director Nicolai Fuglsig thought this was a brilliant way to express that the Sony Bravia LCD TV is ‘like no other’. The crew had to be equipped with safety helmets and protective shields to film this beautiful flood of colour. Check out the gallery for a behind the scenes look at how this was accomplished.
Posted by Steph Tekano
Tags: Advertising
