Yaaway.com: Jesus without the dogma

Yaaway.com: Jesus without the dogma

UPDATE: We just learned that this brand identity project has been accepted into the upcoming Communication Arts Design Annual. Woot woot!

We recently worked on a fascinating branding and interactive design project for an online video sharing social network community about the non-religious aspects of Jesus. Yup, Jesus without the dogma. With a jaded Jew, a crappy Christian and a bunch of misfits on our team with various religious backgrounds and beliefs, we tucked into this challenge intent on setting aside our own biases and assumptions in pursuit of the best possible solution.

With the help of designer Nancy Wu, we developed a logo design that emphasizes an exchange of ideas and communication within a like-minded community using visual language of quotation marks that symbolize talking heads as well as the four books of the Bible chronicling Jesus’ life. In a nod to classic Christian iconography, there’s even a subtle cross hidden in the negative space between the quote elements implying the underlying focus of this dialogue, while the colour palette progresses from cool blue to warm red suggesting a journey from discovery to acceptance. Can you see the cross? There it is!

After some intense analysis of the goals and content of their website, we developed a a strategic plan and developed a killer interface design using the new brand elements. The development team is hard at work bringing this complex website to life.

We’re proud of the final result and feel it nicely tells the story of this unique brand quite well. Though a brand new identity, it has already started to get some attention from the design community, such as this feature on Icorgada’s Galeria.

Congratulations and very good luck to our friends at Yaaway.com as they launch the beta version of the website, begin promotion efforts and start building the community that will drive this unique social network. It’s still in a development form and being updated weekly as they integrate new features and design improvements, but we encourage you to check it out at www.yaaway.com.

Posted by Mark Busse on July 22, 2008

Chatwin Engineering Website Launches

One great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or a website for a Japanese bistro, the next it’s a complicated website for a large engineering firm. Enter Chatwin Engineering.

With over 25 years as a leading engineering and planning firm in BC, Chatwin hired Industrial Brand to completely revamp its online presence to more accurately reflect who they are as a company. Their old website had become dated, cluttered, and ineffective. The outdated technology was cumbersome and the content wan’t easily updatable. It was time for a fresh start.

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Posted by Mark Busse on May 26, 2009. | No Comment

From Caveman to Spaceman: Canstruction 2009

After an absence in last year’s competition, Industrial Brand teamed with Best Buy Canada Ltd. for Canstruction 09. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day build on April 25th and 26th. Based on this year’s theme: “From Caveman to Spaceman: Throughout History”, we decided to build a honeybee because of it’s importance to man and role in food chain. Integral to the world’s food production through pollination, honeybees have made their way into the news due to their recent decline in population. With this in mind we concluded that the honeybee best represented the event’s theme while communicating the message of hunger as a global problem.
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Posted by Alex Leynes on April 28, 2009. | 1 Comment

Henriquez Partners Architects Blog and Website Launched

We really enjoy working with architects. The simple fact that we speak the same language of design and work in the creative field, often immersed in a similar processes makes it all the more appealing. Last year we were fortunate to be asked by Vancouver-based Henriquez Partners Architects to recreate their online presence. Their goal was to showcase their studio, some of their recent projects, and the ideas behind them via a clean, modern web interface.

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Posted by Mark Busse on March 20, 2009. | No Comment