Our Zeitgeist tagged with “industrial-brand”
We recently sent our
summer newsletter which covers topics like how to brew the perfect cup of iced coffee, a quick look at a couple recent success stories, an article about how businesses can select the best design partner, and an announcement about a couple additions to our growing team.
Hopefully you received a copy of the newsletter in your inbox, but don't panic if you missed it, you can still
view it online. Please
sign up to be added for the next blast due in a few months (we try to keep them to a minimum).
Happy summer!
[post_title] => Summer Newsletter: It's that time of year...
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => summer-newsletter-its-that-time-of-year
[to_ping] =>
[pinged] =>
[post_modified] => 2011-07-13 14:07:31
[post_modified_gmt] => 2011-07-13 21:07:31
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=5323
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
We recently sent our summer newsletter which covers topics like how to brew the perfect cup of iced coffee, a quick look at a couple recent success stories, an article about how businesses can select the best design partner, and an announc [...]
Posted by: Mark Busse on Wednesday, July 13th, 2011
Categories: Industrial Brand, News | No Comments »
There’s something happily surreal about sipping on your morning coffee and reading the newspaper when you stumbled across a story about a client’s success story. Very nice indeed. A few years ago we designed the logo, brand iden [...]
Posted by: Mark Busse on Tuesday, February 1st, 2011
Categories: Design, Industrial Brand, News, Vancouver | No Comments »
For all of you who know the team at Industrial Brand personally, I think we can all safely say they say a lot of random things. During my internship I have published a series of quotes on my blog that the members at Industrial Brand have said at the office. Half of the team did not know they have been secretly recorded for this purpose… SURPRISE! Some of the quotes have been censored out (for good reason) and some have been forgotten through time. I hope you enjoy reading them as much as I enjoyed listening to these five unforgettable people.
Here are a couple examples:
For the rest, check out my Tumblr page:
nikolej.tumblr.com/tagged/Fun_Quotes
What I have learnt at Industrial Brand is invaluable, and definitely unforgettable. I have been able to see and contribute to multiple projects, some from the beginning of the design discovery process, and some projects as they are coming to an end and being sent to press. One thing I know now from interning at Industrial Brand, as funny as it may sound, is that there is so much I do not know. School can only teach you so much, and until you are in a working environment and get a real grasp at what you are doing, it's only then that you get to use those skills they taught you at school and apply them.
There are many things I shall miss at Industrial Brand. I shall miss: Charlie running into furniture when we moved things around the office, the morning banters, the ‘tining’ sound of iPhones going off, the random jokes and off topic conversations that never end, and the random one liners that keep me laughing. Most importantly I shall miss the people at Industrial Brand. This office is made up of five very uniquely different team members who all bring a new perspective and individuality to the team. How they bring together each members' individual styles into the projects, while listening and guiding one another through the design process I will never know. All I know is that I will miss it.
I will now pack my backpack with books and a K4 sandwich and go back to school, finishing my 4
th year of BA Graphic Design for Marketing Degree Program at Kwantlen. Thank you Industrial Brand for everything. Your knowledge and wisdom is invaluable. During this summer I have viewed the team as my Yoda, my Jedi Master of communication design.
Good luck. Farwell… and I am just a text message away in case something is lost on the server.
Thank you! Nikole Japuncic
'Stationery!'
[post_title] => My Internship at Industrial Brand
[post_category] => 0
[post_excerpt] => For the past three and a half months I have been an intern at Industrial Brand, and what a journey it has been. I have learnt a lot about the business of design and every step in between from how to write an RFP response to preparing production ready files. The whole design process: beginning to end. Come on, what more could you ask for out of an internship, really! It’s awesome!
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => my-internship-at-industrial-brand
[to_ping] =>
[pinged] =>
[post_modified] => 2011-04-07 16:27:23
[post_modified_gmt] => 2011-04-07 23:27:23
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=4722
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 2
[filter] => raw
)
-->
For the past three and a half months I have been an intern at Industrial Brand, and what a journey it has been. I have learnt a lot about the business of design and every step in between from how to write an RFP response to preparing produc [...]
Posted by: Nikole Japuncic on Thursday, September 2nd, 2010
Categories: Industrial Brand, Inspiration, Learning, News | 2 Comments »
After a lengthy search resulting in dozens of portfolio reviews and interviews, Industrial Brand is proud to announce the newest member of its growing communication design team. Joanna Ambrosio was born in Mexico City and raised in Guadalaj [...]
Posted by: Mark Busse on Wednesday, March 17th, 2010
Categories: Industrial Brand, News | 7 Comments »
Many of our clients have jumped into the "
Twittersphere", convinced there is benefit in engaging an audience using this new form of communication through micro-blogging. However, some take on this activity without the aid of a formal strategy to guide them and as a result get caught up in tweeting often instead of tweeting well, risking turning off the new audience they've attracted.
One of our clients recently engaged the services of two PR & communications professionals and challenged them to build their brand presence online using Twitter. They came out of the gate strong, using some clever posts to get the attention of dozens, then hundreds, of followers. But as they got more comfortable with this new voice, and others in the group joined in the publishing of tweets, they began to post too frequently (and at the wrong times) and the content of their posts were increasingly less relevant to their business and its audience.
Our advice? Focus. It was time to re-examine the strategic plan outlining why they were using social media in the first place. A social media plan is terribly important if you want a tool like Twitter to work for you.
One of the fundamental issues behind a decision to engage in social media with business has to be the goals and objectives. As with any marketing initiative, it is imperative to consider who your target audience is, how they are using social media and most importantly the core message you want to share with your audience. Lastly, some thought toward how success in this new realm will be measured is highly recommended to avoid endlessly investing time with no notion of what positive impact the effort is having
Our client stated that they were expanding their tweets beyond their niche focus to integrate others' posts (retweets) and local events to establish community relations. This might be a smart strategy if used wisely, but could undermine the whole effort if it resulted in a drift away from the core message and numerous tweets which ultimately serve to annoy their audience.
As much as social media can be a fabulous way to create large 'social' networks, when used in the service of business, it works best when focused on expressing or reinforcing that ONE THING that a business does best.
For example, a restaurant may choose to use Twitter to foster a genuine relationship with an online community–especially if there is something unique about the restaurant that people may not know about from existing channels. This audience might be grateful to read posts about location openings, new dishes, special offers, contents, events, even customer polls, but that same audience might not appreciate being inundated by frequent, irrelevant or even confusing tweets.
Many social media experts will argue that using Twitter is about creating a conversation, which we agree with, and having a human tone and friendly interactions can be a good way to engage a community in a dialogue, but one should remember that this is still a business/consumer relationship. A corporate Twitter account isn't probably the best place for chit chat with strangers, clogging others' Twitter stream.
It's a good idea to remember that you're not buddies, and keep casual conversations to a minimum—just enough ton invite or welcome new members to your tribe. If tweets are meaningless gibberish without clicking on "In Reply To...", or merely retweets of some local Twitterstar with little relevance to your core message, then you are risking annoying your audience and might suffer the dreaded "unfollow".
Our experience has shown that personalized, original content wins over repurposed content every time, so when tempted to reply, quote or retweet anything, our advice is to pause to recall your strategy, asking yourself "Is this the right tone or relate to our core message?" or "Will our audience understand or even care about this?"
Another risk when tweeting for business is too frequent of posts, which is a common reason for users to unfollow an account. If you have a lot to say, stop to ask yourself "Have I tweeted too much today?" or "Should I schedule this for later?" knowing that there are spikes in Twitter activity in late morning with the peak actually between 3–4pm. Avoid posting a flurry of tweets in a row if you can help it.
Using the restaurant example, perhaps tweets about offers or specials could be scheduled for late afternoon or early evening, resulting in the highest revenue return as people consider where to dine that night.
One company who we think does a tremendous job of using social media to build their business is
Rouxbe.com, a Vancouver-based online cooking school and recipe website. They know exactly who their audience is and what they are interested in, and they never stray from their core message.
They tweet original and relevant content just frequently enough to stay top of mind and at strategic times during the day. They also use a variety of online media tools such as
Netvibes to track mentions of key words and phrases that appear in the Twittersphere so they can respond to them strategically. They're cunning in fact.
When someone posts a tweet that says something like "I wish I new how to cook", they engage them by following them, followed up with a short greeting along with appropriate links to pages on their online cooking school. If someone posts something specific, like "I'd love to learn how to make pad thai," they respond with a direct link to that recipe with video instructions.
"We hope to do more on the social media side, and for me it's all about providing a service to others—even if this just means reading, comment or contributing to others." says Rouxbe founder Joe Girad. "What we try NOT to focus on is "pitching" Rouxbe too often." This strategy is results in a quick, inoffensive and effective way of engaging people, and their social media efforts have not only helped create a large community, but more importantly a highly focused one that actually spends money on the company's website!
Going back to the restaurant example, perhaps the chef decides to do create a special dish? This is a terrific example of what to feature on their Twitter channel! Heck, they could even link to info on the qualities and characteristics of the ingredients and done well, this will compel people to engage in conversation, others to come to the restaurant to try it out.
Of course a restaurant doesn't want to sound desperate, but some have even started using Twitter to offer special discounts to users and post information on waiting time for tables. Useful and relevant to that audience, making them feel like they have a genuine relationship with the business—like they are part of their tribe.
There are a couple key things to keep in mind when using Twitter. Twitter is just a tool—in fact, it's a very easy thing to learn how to use—but it takes training and practice to become an effective Twitter user. Also, there is a huge difference between people AT a company and the way they tweet versus the way the company itself tweets to its audience. Forget that and things can backfire quickly.
To summarize, using Twitter can be a powerful business tool used to attract a broader audience when used cleverly as part of a social media strategy, but it can also be a risky proposition if not done well. When focused and on message, Twitter can help build a business and increase the value of its brand, but used haphazardly and in an unfocused manner, a business runs the risk of annoying and even alienating consumers, causing potentially irreparable damage to the relationship. The key to success is a well-considered strategy resulting in a set of rules understood by all participating in social media outreach.
Now consider all the other social media tools you can use, such as Blogs (yours and others),
Facebook,
MySpace,
YouTube,
Vimeo,
Flickr,
LinkedIn,
StumbleUpon,
Digg,
Technorati,
Tumblr,
Foursquare,
Gowalla...the list goes on. The reality is that unless you employ a dedicated, full-time marketing person to create and maintain a comprehensive program, you'll not likely want (or need) to engage in all of these channels—but that doesn't mean you shouldn't go secure accounts in all of them before someone else does!
[post_title] => Using Twitter For Business Requires Focus
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => using-twitter-for-business
[to_ping] =>
[pinged] =>
[post_modified] => 2010-04-21 11:36:44
[post_modified_gmt] => 2010-04-21 18:36:44
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=4458
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 2
[filter] => raw
)
-->
“We need a Facebook page and a Twitter account, right?” ask many of our clients these days. Much like clients who want news sections or blogs as part of their websites, our answer is always “It really depends.” If so [...]
Posted by: Mark Busse on Thursday, February 25th, 2010
Categories: Articles, Marketing, Social Media, Technology, Tips | 2 Comments »
The irony about producing anything about the web in print is that as soon as you've published it, it's out of date. Case in point? We re-branded the company and re-launched the blog before the book ever made it to print. Hence, the Industrial Brand double page spread showcases our old design, back when it was called
We're Not Wired Right. And there are numerous other blogs and websites that have since changed or even been shut down since this material for this book was assembled.
And so it goes with books about Web—as soon as something has hit, it's almost too late to publish anything that will have any lasting use more that a short period of time.
[post_title] => Blogs, Mad About Design—already out of date
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => blogs-mad-about-design%e2%80%94already-out-of-date
[to_ping] =>
[pinged] =>
[post_modified] => 2009-06-19 20:16:04
[post_modified_gmt] => 2009-06-20 03:16:04
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=3954
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
There’s a new book that’s been published by maomao publications called Blogs, Mad about Design, featuring profiles and screenshots from more than 250 blogs about design-related topics—including this blog. Sort of a compendium [...]
Posted by: Mark Busse on Friday, June 19th, 2009
Categories: Industrial Brand, News, Reading | No Comments »
Things have been buzzing around the office lately but we found some time to do our once a month, once every few months newsletter. Think one part news, a dash of foodists culture, and one big giant bee plus our usual array of inspiration an [...]
Posted by: Steve Mynett on Tuesday, May 26th, 2009
Categories: News | No Comments »
After engaging our discovery process, which looks past assumptions and digs deeper into the real situation and goals, we determined that they required a site they could easily manage themselves for use not only as a marketing tool, but for recruitment and communications too. So we developed a project plan that included the creation of a
CMS-driven site (in this case
Drupal) with an aesthetic emphasis on simplicity, intuitive information access, and messaging that better told the story of the Chatwin brand to their unique audience.
Considering their audiences' needs and what it is that a multi-disciplinary engineering and planning firm does, it was also important to use the site to emphasize their work. We created a modern, clean
portfolio system separated by their three main areas of expertise—civil, building, and environmental—with a gallery of rotating images and case studies of their highlighted projects.
Engineers do love to produce lots of words and data, so by our launch date, the site was populated with copious amounts of information and contiues to grow. Thankfully our well-considered information architecture and site structure, which included a powerful serach tool, multi-functional footer and intuitive navigation system, a user can access any of the content with two mouse clicks.
Our entire team deserves congratulations, Steve Mynett in particular, who worked very hard with our developers on this project to see it through to a successful launch. Now that it's complete, the Chatwin Engineering website appears simple to me, betraying all the work that went into it's design. I think most websites that use smart
interaction design thinking to organize and present complicated concepts and content fall into this category. Engineers can be a picky bunch, but in this case were terrific to collaborate with and work for, and they are thrilled with the new online presence and interactive tools we created for them.
Check out
the new Chatwin Engineering website and
tell us what you think!
[post_title] => Chatwin Engineering Website Launches
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => chatwin-engineering-website-launches
[to_ping] =>
[pinged] =>
http://industrialbrand.com/work/case-studies/stornoway-diamonds?page=1
[post_modified] => 2009-05-26 12:20:22
[post_modified_gmt] => 2009-05-26 19:20:22
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=3861
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
One great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or a [...]
Posted by: Mark Busse on Tuesday, May 26th, 2009
Categories: Articles | No Comments »
After deciding on the bee, we drew up concepts for the structure keeping in major aspects of the figure right down to details such as the direction of the antennae. Working closely with David, our team architect, we developed a CAD rendering that would assist is in visualizing the bee both in preparation and during the weekend competition. Throughout the research and development process, the Best Buy and Industrial Brand employees scoured local grocery stores for in search of the perfect can for the bee's various parts. What sounded like a simple process evolved into a detailed study in packaging and in the process we all have become experts on canned food.
On day one of the build, started work early to prepare the templates and collect the various sundries. Five hours, 30+ cardboard templates and 500 construction paper circles later, our team made their way down to the event the begin the build. The team arrived at 2:30 to the new
Vancouver Convention Centre, where everyone was briefed on the details of the build and rules of the Canstruction. A collective sense of urgency soon over came all the participants as the build commenced at 3pm. We broke up into teams, working on different parts of the bee and the flower. It was an exciting time worked to build a solid foundation while all the teams work just as methodically, layering cans on to create their structures. At then end of day one the bee's body and petals were complete. For the most part we were on time however the wings, and petals were proving to more time intensive than we expected.
Despite the aches and early start time, day two saw members from Industrial Brand and Best Buy cooperate like we had known each other for years to complete the build with 30 minutes to spare. With three crews working like clockwork, dedicated to completing the wings and leaves, a team of four worked on the body continuing their mastery of no-name tuna and bamboo shoots. By the end of the day everyone was exhausted and physically drained but buoyed by the feeling of accomplishment and a job well done. The bee was done, built out of tuna, bamboo shoots and coffee, using a combined total of 9,500 containers of food.
In a matter of 24 hours, 28 separate teams transformed palettes of canned food into spaceships, roller coasters and lovable cartoon characters. Part of the magic of this weekend was observing the combined efforts of the participants who were all creating these amazing in the name of battling hunger in the community. It was a big moment walking into the new Convention Center at the end of the competition and walking around the exhibition floor marveling at all the creativity and work put into each entry.
Canstruction runs from April 26 to May 3 at the new Convention Centre. Admission is by donation and proceeds go to support the Vancouver Food Bank. Hope to 'bee' seeing you there. Stay tuned to the Industrial Brand for the Canstruction 09 micro-site casestudy and build time lapse by our friend Todd Smith.
We would like to recognize the work that Janice Podmore, the Canstruction organizing committee and the Vancouver Food Bank for putting on this great event. A special thanks to Shafiq, Mike and the team from Best Buy Canada Ltd. for their gusto, elbow grease and unwavering support. Thanks to David, our team architect, who committed his evenings to working with us to develop a solid CAD model from which to work from. If not for his late hours working working with CAD, this would have been a very difficult build. Thanks also to Steph, Todd and Janeen who came early and stayed late to lend their support throughout the weekend. And finally thanks to the team at Industrial Brand who helped make my first Canstruction, a memorable and rewarding experience.
Photos from the build can be see in
this Flickr group. Check out a time lapse of the build
on YouTube here.
[post_title] => From Caveman to Spaceman: Canstruction 2009
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => from-caveman-to-spaceman-canstruction-2009
[to_ping] =>
[pinged] =>
[post_modified] => 2009-05-04 13:40:35
[post_modified_gmt] => 2009-05-04 20:40:35
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=3613
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 1
[filter] => raw
)
-->
After an absence in last year’s competition, Industrial Brand teamed with Best Buy Canada Ltd. for Canstruction 09. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day b [...]
Posted by: Alex Leynes on Tuesday, April 28th, 2009
Categories: Articles | 1 Comment »
Tourism BC has created initiatives such as the
HelloBC.com official tourism site as part of its mandate to promote development and growth in the tourism industry, increasing revenues, employment, and economic benefits throughout BC. And with the 2010 Olympics fast approaching, we're excited at the chance to work on some of the initiatives that will promote the province we're all so proud to live in.
[post_title] => Tourism BC Chooses Industrial Brand
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => tourism-bc-chooses-industrial-brand
[to_ping] =>
[pinged] =>
[post_modified] => 2009-03-31 15:23:10
[post_modified_gmt] => 2009-03-31 22:23:10
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=3499
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 1
[filter] => raw
)
-->
Tourism BC, perhaps best known for creating the memorable brand campaign Super, Natural British Columbia, recently concluded its search for creative partners and Industrial Brand was honoured to be selected among the preferred suppliers of [...]
Posted by: Mark Busse on Tuesday, March 24th, 2009
Categories: Industrial Brand, News, Vancouver | 1 Comment »
Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to h [...]
Posted by: Mathilde Salvert on Thursday, March 5th, 2009
Categories: Branding, Featured Project, Industrial Brand | No Comments »
Over time, all our Foodie friends started to join the fold and post to the site because that was what it was about - sharing our food experiences with our other passionate friends. They techincally weren't a part of Industrial Brand though and that posed some problems moving forward with the project. Thus, we made the decision that
In the Kitchen would morph into an independent online food blog and stand alone from the company. We renamed it
Foodists and have completely re-conceived the site, organizing it in a more graphic and compelling way.
The new site has its own playful identity and simple, colourful layout designed to provide friendly appeal to a broad audience. Instead of opinions, the site will offer "meditations". Rather than recipes or tips, we'll share "guidance". And as opposed to the standard product or restaurant reviews, we celebrate our finds in the "worship" section.
We guarantee you'll be hungry within a few minutes of reading.
[post_title] => Foodists.ca Launches
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => foodistsca-launches
[to_ping] =>
[pinged] =>
[post_modified] => 2008-11-28 17:23:10
[post_modified_gmt] => 2008-11-29 01:23:10
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=2067
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 1
[filter] => raw
)
-->
Those of you who know a thing or two about us know that we’re very much into our food. You might have perused this blog and noticed a distinct absence of food-related posts. The reason is that some time ago we decided the topic was so [...]
Posted by: Ben Garfinkel on Friday, November 28th, 2008
Categories: Food, Industrial Brand, Websites | 1 Comment »
There have been challenges–some which we could have predicted and others that came as a surprise. There were also insights into the world of our clients.
Still, we needed to service our clients and run the business and we knew that our re-branding would from time to time be pushed down the priority list. Two years later, it had come to the point where it could not wait any longer. We were still getting great feedback about our website and other promotional materials, but for ourselves the identity we created in 1997 no longer reflected our capabilities and the calibre of work we provide to our clients. It was time to re-brand.
A major advantage was that we knew what we were doing–it’s what we do for our clients with very successful results. We knew all we had to do was to put ourselves through the same branding and design process and we would arrive at the outcome we were looking for.
The first stage was one of Discovery, Analysis, Research, Collaboration and Strategy.
This involved the business owners asking questions that included: Why change? What are we hoping to achieve? How will we know the branding process has been a success? We interviewed clients, staff, vendors and others to discover if what we think about ourselves is the same as what others think of us. Thankfully the results confirmed we were heading in the right direction.
Your brand is aspirational and goal-driven, but as a company you have to bridge the gap between where you are today and your aspirations. Your company has to walk the talk today and everyday. It must look and behave like the kind of company a high calibre client would hire.
The Brand Discovery Session was essential in creating our re-branding process. We dug into every aspect of the company, often facing difficult questions - some which took several months to resolve. We questioned the name of the company, who our target audiences are today and will be in the future, how we will reach them, what our message is and how will it resonate with them. We also looked at how we differentiate ourselves from other design companies and what our core service offering is.
The next phase involved consolidating the knowledge that we’d gleaned from the research and applying it. It involved brainstorming ideas, conceptualizing initial logo concepts, being strategic and making sure everything we did was relevant and aligned with our discoveries during the first phase. It was also during this phase we explored a new tag line. Parting from the old, ‘we’re not wired right’ we wanted something that was honest, concise and gave a better sense of what we are all about. WHERE IDEAS WORK is a statement of not only what goes on within the studio and the people that compose it, but it also says something about the outcomes we deliver.
Business owners can often be too attached to their company to be objective and decisive. The third and final phase saw us starting to whittle down iterations and make final decisions based on the research and strategy from the earlier phases. This foundation made it easier for making clear final decisions.
With the new identity and tagline complete, the next step was to produce all the marketing materials, website and internal documents. At the end of August we rearranged our production schedule for two weeks so the entire Industrial Brand team could focus on doing just this.
We knew from the outset that two weeks was a somewhat optimistic timeframe to complete the myriad of tasks at hand, and in the end it was. But without dedicating that time to the development of our own brand it would probably have continued to get pushed to the bottom of the priority list (below servicing clients). Now we had the momentum we needed to make the final push to completion.
Branding is all-encompassing and there’s a clear distinction between the creation of a new logo versus the formation or re-formation of a brand. Even though we’ve been re-branding for our clients for many years, undertaking our own project has provided us with further insight into client concerns about the process, and the confidence, financial commitment, trust and hard work that is required to create and implement a new brand.
That being said, branding or re-branding is worth it if done well and assuming there’s a sound rationale for it. It will reinvigorate and energize the company, its clients, prospects, staff, vendors and all others associated with it. It’s important to remember that a brand is organic, and grows and changes over time so must be managed. With the successful re-launch of Industrial Brand, we’re excited to watch as people take new notice of our new look and the platform from which we continue to build and grow our business.
[post_title] => Branding a branding company
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => branding-a-branding-company
[to_ping] =>
[pinged] =>
[post_modified] => 2008-12-08 13:25:00
[post_modified_gmt] => 2008-12-08 20:25:00
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=2009
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 1
[filter] => raw
)
-->
If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, creating or finessing your marketing plan, sourcing m [...]
Posted by: Matt SamyciaWood on Friday, November 14th, 2008
Categories: Articles | 1 Comment »
After months of work and anticipation, today is the day. The day we launch our new identity with a new website, blog and an unimaginable list of collateral and promotional item including a new logo, new tagline, new stationery, new promo it [...]
Posted by: Ben Garfinkel on Friday, November 14th, 2008
Categories: Events, Industrial Brand | No Comments »
As we near the final launch of the our new brand identity, we’re putting the final touches on promo items such as a new demo reel. For the music, we asked our good friend and frequent collaborator Alan Wong-Moon to compose an original [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Music | 1 Comment »
