Our Zeitgeist tagged with “Food”
As passionate food freaks, it's all too common to get caught up in the tastes and exoticism of what we are experiencing, rather than in what makes the most sense and is good. In fact, if you look at what makes something 'gourmet' these days, more often than not it's the item that has taken great effort and care to produce and spent the least amount of time traveling from the farm to your table.
A good example of this in Vancouver is asparagus. Ask around and you'd be hard pressed to find someone who can tell you specifically that they've even tasted fresh, local asparagus. Seriously. Most of what people buy comes from Mexico or California with little thought to the seasonality, or what was done to it to get it to grow, or survive the long trip here. In contrast, the local season for asparagus is very short—a few weeks at best. If you're not quick, and early, at the farmer's market, you might not even realize we have an asparagus supply here!
Enter
Foodtree.
Although manifest as a website and mobile app to share fresh, mouth-watering photos of food in your community in a fun and simple way, Foodtree is a philosophical and fundamental shift in our approach to understanding the where, why and how of the food we consume. If information is power, then this is one of the key ways we as consumers can control our food supply future. Until we empower ourselves in this way, organic and healthy food will remain a novelty and just slightly out of reach of the mainstream.
Yet, mainstreaming this concern about where our food comes from and what's in it, is precisely what's required.
Inspired by the symbols, styles and ideology of
the Homesteading movement, the new identity hearkens to a simpler time of getting back to the land and a self-sufficient lifestyle. The hand-crafting and do-it-yourself ethic also produced a unique aesthetic evocative of an era past, but also in resurgence.
Our future may very well lie in the successful merger of a new integration of technology with the sustainable methods from our past. This is what Foodtree represents and the logo and its application is meant to evoke.
[post_title] => Know your food
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Sometimes it is convenient that our food world and our design world cross paths. Recently Foodtree asked us to help rebrand in the time leading up to the launch of their new iPhone app and City of Vancouver collaboration. Rolled out simulta [...]
Posted by: Ben Garfinkel on Tuesday, July 5th, 2011
Categories: Branding, Industrial Brand, Sustainability | 1 Comment »
To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza! 8 slices, 8 ingredients, 8 euros. I can totally see the rational h [...]
Posted by: Mathilde Salvert on Friday, March 27th, 2009
Categories: Advertising, Branding, Marketing | No Comments »
Have you ever wanted to eat at a fancy restaurant but afraid to spend a huge chunk of your paycheck? Well, stop spending money on strippers! Just kidding… Dine Out Vancouver is back again. With over 180 restaurants, starting on Januar [...]
Posted by: Steph Co on Wednesday, January 7th, 2009
Categories: Events, Food, Fun, Vancouver | 3 Comments »
Over time, all our Foodie friends started to join the fold and post to the site because that was what it was about - sharing our food experiences with our other passionate friends. They techincally weren't a part of Industrial Brand though and that posed some problems moving forward with the project. Thus, we made the decision that
In the Kitchen would morph into an independent online food blog and stand alone from the company. We renamed it
Foodists and have completely re-conceived the site, organizing it in a more graphic and compelling way.
The new site has its own playful identity and simple, colourful layout designed to provide friendly appeal to a broad audience. Instead of opinions, the site will offer "meditations". Rather than recipes or tips, we'll share "guidance". And as opposed to the standard product or restaurant reviews, we celebrate our finds in the "worship" section.
We guarantee you'll be hungry within a few minutes of reading.
[post_title] => Foodists.ca Launches
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Those of you who know a thing or two about us know that we’re very much into our food. You might have perused this blog and noticed a distinct absence of food-related posts. The reason is that some time ago we decided the topic was so [...]
Posted by: Ben Garfinkel on Friday, November 28th, 2008
Categories: Food, Industrial Brand, Websites | 1 Comment »
Nearly everyone knows we’re partial to small furry critters (which reminds me, we need to have another Hamster Party soon) as well as passionate foodies. But we seldom get to combine our love of food and rodents, though we’ve be [...]
Posted by: Mark Busse on Friday, September 26th, 2008
Categories: Food, Fun, Video, We love | 4 Comments »
We love coffee in the studio—it’s a part of our foodie culture at Industrial Brand. In fact, we’re hard at work designing a new brand identity, collateral and packaging for a local gourmet coffee consultancy and retail franchi [...]
Posted by: Mark Busse on Friday, September 26th, 2008
Categories: Branding, Food, Industrial Brand, Vancouver | No Comments »
Fame and fortune oftentimes brings trouble for those not grounded enough to handle it. Hell, even then the most innocent and well-intentioned have fallen into the dark side. Probably tough enough for a human to stay on the straight and narr [...]
Posted by: Ben Garfinkel on Monday, September 15th, 2008
Categories: Food, Fun, Photography, We love | No Comments »
This is NSFW (unless you have headphones). Anyway, thanks to Nathan for the heads up on this. Bo Selecta screwing with Jamie Oliver. I mean, what could be better than a foul-mouthed bear beating up Jamie Oliver for letting his sidekick Stev [...]
Posted by: Ben Garfinkel on Friday, July 11th, 2008
Categories: Food, Fun | 1 Comment »
My wife, who doesn’t even eat lamb, sent me a link to a company called Edible. Divided into sections: Insectivore, Herbs & Spices, Aphrodesiac, Carnivore, Herbivore, and Apothecary, the company scours the earth for the rare, the e [...]
Posted by: Ben Garfinkel on Thursday, March 27th, 2008
Categories: Design, Food, Marketing | 1 Comment »
How does one improve their vocabulary AND help end world hunger? FreeRice.com is a site I came across a few months ago from a friend and I’ve always regretted not posting this sooner. The concept is simple: For each multiple-choice vo [...]
Posted by: Steph Co on Friday, March 21st, 2008
Categories: Food, Inspiration, Learning | No Comments »
One of the many perks working for IBC has definitely been around people who has a passion for great well-cooked authentic food. A while back, I had mentioned to both Mark and Ben that I have an aunt who creates magic in the kitchen. Finally [...]
Posted by: Steph Co on Friday, March 14th, 2008
Categories: Food, Industrial Brand, We love | No Comments »
Personally, when I see a little cow out in the field I don’t immediately think of veal, but now maybe I might. Today, I came across a site devoted to “depiction of animals that act as though they wish to be consumed” calle [...]
Posted by: Ben Garfinkel on Tuesday, February 19th, 2008
Categories: Design, Food | 1 Comment »
Modern Toilet Diner, a Taipei-based, washroom-themed restaurant—that has been open since 2004—lets you realize the secret dream of eating fecal-like ice cream out of a toilet bowl. Adding on top of the cleverly posed dish ware, the deco [...]
Posted by: todd smith on Friday, November 16th, 2007
Categories: Food, Fun | No Comments »
While it’s easy to love the “cuteness” factor of many new foods that come out of Japan, this is certainly not one of those instances. Canned Bread comes in a vending machine and is, well, bread in a can. There are many dif [...]
Posted by: todd smith on Wednesday, September 26th, 2007
Categories: Food, Fun | No Comments »
In the event you need/wish to eat human flesh you may want to consult the handy guide Thirty Illnesses Sorted According to Whether or Not You Can Eat the Victims kindly provided courtesy of McSweeney’s. Of course, it’s not all t [...]
Posted by: Ben Garfinkel on Tuesday, September 4th, 2007
Categories: Food, Tips | No Comments »
