We are happy to announce the launch of MEJA.ca, a site that we’ve developed for Marceau Evans Johnson Architects. The site is built on a WordPress content management framework that allows the company to update their online portfolio o [...]
Posted by: Haig Armen on Wednesday, August 15th, 2007
Categories: Architecture, Branding, Design, Industrial Brand, Vancouver, Websites | 2 Comments »
We’re very proud of our partnership with the Fraser Valley Regional Library (FVRL) and their brand new identity system we launched for them recently. One of the oldest and largest library networks in Canada, FVRL came to Industrial Br [...]
Posted by: Mark Busse on Friday, July 20th, 2007
Categories: Branding, Design, Industrial Brand, News | No Comments »
At last year’s Flashforward conference, I was impressed by the presentation on “sonic branding” given by Dave Schroeder of PilotVibe. The very idea that jingles, start up sounds and sounds effects in ads are carefully cr [...]
Posted by: Mark Busse on Saturday, July 7th, 2007
Categories: Branding, Marketing | No Comments »
An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something like: “You look like you’re [...]
Posted by: Mark Busse on Wednesday, June 13th, 2007
Categories: Advertising, Branding, Fun, Marketing | No Comments »
Our former design apprentice Steph Tekano, who now works with the talented group at Suburbia Studios in Victoria, recently designed packaging for a brand of flour-free bread called Healthy Way Bread for Dempster’s. Nice one Steph!
Posted by: Mark Busse on Friday, June 8th, 2007
Categories: Branding, Design, Packaging | 2 Comments »
Mark’s post on the London 2012 logo reminded me about Vancouver’s new limited edition 2010 Olympics license plate, which sucks. Enough’s been said here and elsewhere about the logo itself, but this license plate is more ev [...]
Posted by: Ben Garfinkel on Tuesday, June 5th, 2007
Categories: Branding, Design, Vancouver | 1 Comment »
Hating this logo seems a very popular bandwagon to jump onto—some even claiming it could cause epileptic seizures, but I tried to reserve judgment until after doing some reading and watching the videos on their website and after some consideration of how this brand could be applied I started to see some potential in it. Sure, the graphic looks like an eighties videogame icon, but as some have observed, it's certainly not boring, is very flexible as a solution and contains some interesting dynamism, portraying a brave visual expression of the unique attitude of a vibrant new London. It’s a bold departure from what one would expect of an Olympic logo: a reflection of that city’s cultural heritage or most well-known landmarks combined with the primary colour pallet of the official Olympic logo. But is it an appropriate logo for a city such as London and an event as serious as the Olympics?
I'm uncertain what the contents of the Creative Brief included in terms of strategy, audience and messaging, but I have heard that the design firm of Wolff Olins were hired after a careful selection process—not an open speculative contest—and paid handsomely for their expertise, so one has to assume they were given clear direction from the planning committee. I'm sure many would considered this logo a success if the primary goal was to create an abstract expression of the diversity and individuality of Londoners, unlike some Olympic logos that focus too narrowly on visual language representing a fraction of a city’s population. Is it actually better than the controversial Vancouver 2010 logo? I think so actually. It's certainly not worse. And it may just grow on all the nay-sayers over time.
In our business you'll never produce a graphic design solution that everyone will universally approve of, but is the London 2012 logo "good design"? Well, that has yet to be seen perhaps. As with anything executed to be immediately fashionable, it’s questionable whether it will stand the test of time or become a classic. It most certainly won't be universally hailed as brilliant, but I doubt it will be judged as bollocks in due time. Congratulations Wollf Olins for being so brave.
For more information on the new Lodon 2010 brand, check out their main website, though for a more unbiased look at the reaction to the launch, check out BBC coverage and the reaction on the BBC Sport blog.
[post_title] => New London 2012 Logo: brilliant or bollocks?
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June 4th marked the launch of the new London 2012 Olympic logo and it didn’t take long for the controversy to begin. I’d already fielded a number calls and emails before lunch from friends, designers and even the media. My inbox [...]
Posted by: Mark Busse on Monday, June 4th, 2007
Categories: Articles | 19 Comments »
We do a lot of identity and branding design here at IBC, but it never fails to be a rewarding moment when the first bit of mail arrives in a client’s newly designed envelope – especially as it is usually payment for the project! [...]
Posted by: Mark Busse on Sunday, March 18th, 2007
Categories: Branding, Design, Industrial Brand | No Comments »
Here’s some Friday fun courtesy of Drivl: The Worst NCAA D-I College Mascots. My personal favourite is number 21, Sammy the Owl. Any mascot that resembles a cross between the Predator and one of the bums from Bumfight, (and is suppose [...]
Posted by: Leigh Peterson on Friday, March 16th, 2007
Categories: Branding, Fun | No Comments »
Trends in graphic design can really suck, but they exist. Nothing seems new anymore and there’s no way to predict what will become popular. As brand identity designers, it is best to be as aware of them as possible so you don’t [...]
Posted by: Mark Busse on Friday, January 19th, 2007
Categories: Branding, Design, Tips, Websites | No Comments »
From Pentagram’s blog: A new identity designed by Pentagram for iconic New York retailer Saks Fifth Avenue launches on January 2, 2007. After the jump, partner Michael Bierut describes the process behind the development of an identity [...]
Posted by: Mark Busse on Sunday, January 7th, 2007
Categories: Branding, Design, News | No Comments »
I’ve been checking out a lot of advertising pages lately and despite what you see on a day to day basis on TV, there is some wicked stuff out there. This is one of the ones I found today (via I believe in adv).
Posted by: Steve Mynett on Tuesday, October 31st, 2006
Categories: Branding, Fun, Inspiration | No Comments »
The piece goes on to say the following (reproduced here verbatim):
Mistakes businesses make with their logo that makes them look small: Designed by an amateur. Logo design is no place for rookies, amateurs, or relatives. You must have a professional who is trained and experienced at working with businesses on designing the perfect logo to fit their businsess position. If you are willing to spend $500 on a cell phone that your customer will never see but not the same amount on a logo that will represent YOU to the customer then you are dramatically lowering your chance to succeed.Um, yeah. Mistakes businesses make with their logo that makes them look small: Get the company that prints your business cheques to design the single most important piece of visual communication for your company, for next to nothing. You get what you pay for. Oh, and I hope you'll forgive me if I've left the link to them off this post. [post_title] => FREE LOGO. Get it here. Get it now. [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => free-logo-get-it-here-get-it-now [to_ping] => [pinged] => [post_modified] => 2006-05-11 17:26:07 [post_modified_gmt] => 2006-05-12 01:26:07 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/blog/free-logo-get-it-here-get-it-now [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) -->
Today a little direct mail piece arrived from Nebs. You know, the company that prints all the cheques and other business forms. On the cover is the word “I.D.ENTITY Logo design…the key to your identity”. Curious, I opened [...]
Posted by: Ben Garfinkel on Thursday, May 11th, 2006
Categories: Branding, Design, Marketing | No Comments »
Once upon a time, logos were no big deal. Consider that Nike founder Phil Knight picked up his company’s legendary swoosh from a graphic-design student for a mere 35 bucks. That was in 1971. And thanks partly to that purchase, sneaker [...]
Posted by: Mark Busse on Thursday, May 11th, 2006
Categories: Branding, News | No Comments »
If you were to pick up a pencil and told to draw the Lacoste logo from memory, what would you draw? How about Adidas? Toyota? Monochrom asked 25 Austrians to draw the logos of 12 international brands as a way of testing their market strengt [...]
Posted by: Kevin Broome on Monday, April 3rd, 2006
Categories: Branding | 2 Comments »
