We’re proud to have recently designed the new brand identity and website for Jakes Construction.

A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest construction firms in the Fraser Valley. Their previous identity no longer represented the large group of professionals or the high quality work they produced, so hired us to evolve their brand.

We worked with our client to identify the key qualities of the new Jakes, Capable, Dependable, Resourceful, Down-to-earth, Professional and Progressive, which we used to guide our design process.

The result was a name change from “Jake’s”, implying one person, to the more inclusive plural “Jakes” and switching from “Contracting”, a word that has the perception of a small-operation, to “Construction”, which more accurately reflects the level and scale of their operations.

Using our new understanding of their brand, we developed a clean, simple logo as part of a brand identity that reflected the main attributes that underpin everything they do, from how they interact with their clients to the smallest to details of their work.

As part of their new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as produced a promotional campaign, collateral system and new website to tell their story. Congratulations Jakes on the new look!

We’ve enjoyed collaborating with our friends at Mercury Filmworks as their design team for many years and were proud to develop and launch their new identity as part of their 10 year anniversary celebrations. Using elements of the previous identity (also designed by Industrial Brand) to create a sense of synergy with the company’s past, our concept was a much friendlier logo more reflective of the brand character and tone of the company Mercury has become over the past decade.

Mercury has evolved from a production-oriented studio to a full-service animation house capable of producing feature-length family films, so we sought to create a similar transition from a technical and impersonal planet-themed identity to one that softens and personifies the company. Having a significant portion of their work come from family programming of their own creation also provided an opportunity to introduce a more whimsical design evocative of childhood and nostalgia. The use of a child launching a paper airplane silhouetted against another planet is symbolic of potential, dreams, aspiration, creativity and imagination, and creates an even stronger connection to Mercury’s tag line: Imagination Advanced.

As part of the new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as consulted on a number of internal initiatives as part of the new rollout. Congratulations Mercury Filmworks on a successful 10 years!

There’s something surreal about sipping on your morning coffee and reading the newspaper to see a local story on the front page with a logo you designed prominently displayed in the photo. This is how I started my day today.

About three years ago, we designed a logo and complete brand identity system for a proposed state of the art sports training, medicine and therapy complex in Burnaby called The MultiSport Centre of Excellence. After years of delays, the construction has finally begun with a ground-breaking ceremony.

Congratulations to all involved in the project!