I was at Chapters the other day checking out some magazines when I came across a fashion magazine that had a piece of paper attached to the cover. It read: The confessions of a generic magazine: “We loaded this issue with more adverti [...]
Posted by: Steph Tekano on Tuesday, May 9th, 2006
Categories: Advertising, Pop Culture | No Comments »
Everything just works better on a Mac. Get a Mac.
Posted by: Mark Busse on Tuesday, May 2nd, 2006
Categories: Advertising, Technology, We love | No Comments »
Check out the new Volkswagen Jetta ads. They are pretty much a higher budget version of the ICBC Counterattack ads with much better acting. Watch Jetta Like + Jetta Movie.
Posted by: Steph Tekano on Thursday, April 20th, 2006
Categories: Advertising | No Comments »
How much thought do you normally give to what goes into the making of an ad? Here’s a clever spot that reveals the dedication of the unsung hero’s of folley. BTW, the tag at the end translates roughly to “We make everythin [...]
Posted by: Ben Garfinkel on Monday, April 17th, 2006
Categories: Advertising | No Comments »
Downscale retailers are offering high-end products and upscale retailers are courting the less well-heeled. Other overused words like "Extreme" have also been rendered useless by almost every marketing category out there from razors to gum, it's almost a joke to see the term used these days. Kind of reminds me of an old Potclatch Paper promotion called "Ben Day". In it, the main character, Ben Day, is a creative at an ad agency and is given the assignment of coming up with a, "new word for 'New'." Tough job. Pity I can't remember what that word was...
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The folks over at BCR Yachts ask what word can they use to describe their yachts. They say yachts are, by their very nature luxurious so how do you accurately describe classes of yachts? Good point. However, the bigger issue is that the wor [...]
Posted by: Ben Garfinkel on Thursday, April 6th, 2006
Categories: Advertising, Marketing | No Comments »
A few months ago, we blogged about an urban marketing campaign by Sony Playstation that was met with a very hostile response from the street artist community. The lesson learned from that experience might be summed up as “don’t [...]
Posted by: Kevin Broome on Thursday, March 23rd, 2006
Categories: Advertising, Inspiration, Marketing, Pop Culture | 1 Comment »
Our good friend Ryan Murphy writes about Five New Frontiers for Advertising on AskMen.com. My favourite: He concludes that “Only time will tell if the Big Dipper will one day be blotted out with an electronically generated billboard f [...]
Posted by: Ben Garfinkel on Wednesday, February 15th, 2006
Categories: Advertising, Marketing, Pop Culture | No Comments »
Unfortunately in Canada we don’t get the priviledge of seeing all the super bowl ads, but luckily AOL is hosting them all if you missed any. Tell us what your favorite super bowl ad’s were.
Posted by: Steph Tekano on Monday, February 6th, 2006
Categories: Advertising | No Comments »
Sneaky unbranded newspaper advertising disquised as advertorials are becoming more common. This one for McDonald’s was in my local newspaper today carefully formatted to match the page grid, but with Lorem Ipsum for the copy! With gib [...]
Posted by: Mark Busse on Monday, February 6th, 2006
Categories: Advertising, Design, Marketing | No Comments »
Credit card companies, like American Express for example, are constantly culling through lists of potential customers and sending them seemingly personalized offers for new cards with special features, lower interests rates, or some other offer of the month. Recently, we received such a DM piece and it really got our attention. Amex sent a letter in a large envelope (hey - it must be important, it's big!) with what felt like a hard plastic card inside, so it got opened. Stuck to the offer was what seemed to be a real credit card. It looked and felt real enough, but was totally fake. They got us.
American Express went through the trouble and expense to send a generic, fake credit card to get our attention. It almost seems like a lie, but it's an old trick done all the time in various ways, but this case seems really over the top in terms of waste. How many chemicals were used to create these useless cards just so they can end up in land fills? How much money are they spending to try to get a few new customers? While I doubt Direct Mail will be retired from the marketers' bag o' tricks any time soon, perhaps this misleading, expensive and wasteful approach won't be a part of the future of marketing.
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We’ve created some pretty daring Direct Mail campaigns for clients in the past, using tricks like unusual envelopes and printing techniques to get the audience to actually open and read the darn things. This is a big challenge with DM [...]
Posted by: Mark Busse on Monday, February 6th, 2006
Categories: Advertising, Design, Marketing | No Comments »
With the Super Bowl looming on the weekend horizon, we are thankful that such a day exists for jocks and creatives to join together in celebration of the pinnicle events of their respective passions. With that in mind, Miller has posted thi [...]
Posted by: Kevin Broome on Friday, February 3rd, 2006
Categories: Advertising | No Comments »
We used to be fans of the Across The Sound podcast with Joseph Jaffe and Steven Rubel. As podcasts go, it was often inciteful and intelligent discourse between two innovative marketing professionals exploring new technologies and schools of [...]
Posted by: Mark Busse on Monday, January 30th, 2006
Categories: Advertising, Inspiration, Learning, Marketing, Websites | 5 Comments »
This guy tapped into a small market, a VERY small market, selling ad space by the pixel. He eventually filled the whole site up pixel by pixel and made a million dollars. Million Dollar Homepage
Posted by: Steph Tekano on Friday, January 20th, 2006
Categories: Advertising | 1 Comment »
Skype is our new favourite toy (our Skype name is industrialbrand). And while upgrading our version recently discovered a brilliant little cross promotional marketing campaign they are running called Win a Conversation with Coldplay. Appare [...]
Posted by: Mark Busse on Saturday, January 14th, 2006
Categories: Advertising, Marketing, Technology, Websites | No Comments »
Yeah, right. Google isn’t doing much these days. Now they’re planning to take over TV advertising.
Posted by: Mark Busse on Thursday, January 12th, 2006
Categories: Advertising, News, Reading, Technology, Websites | No Comments »
