Advertising

District

Turning a corner on real estate marketing and creating a new District in our neighbourhood.

Jackson’s Meats

To convince the consumer that animals are not the cute, moral-teaching creatures of Aesop's tales

Generation Printing

Designers don't always recognize the value their choice of printer can bring to the design process.

G3

The challenge with this campaign was to be fresh while retaining the equity established in the previous year's advertising.

With the help of photographer Johann Wall, we created a series of brightly coloured, tongue-in-cheek adverts using images of regular people in unusual poses. The copy, with its huge letters "HOT", serve not only to remind people that Bikram's Yoga is practiced in a 105 degree room, but to make people smile as they realize the multiple layers in the ads' message. All manner of people practice Bikrams, and even if they aren't the expected skinny, semi-naked bodies seen in lululemon ads. They look like you and I; overweight, balding, and nerdy. These are average people, reinforcing the statement "Yoga for everybody." These people aren't models, but they are indeed "HOT", and so can you be too if you try Bikram's Yoga for yourself. The ads already have people talking, so let's hope it translates into increased inquiries and new clients willing to try Bikram's Yoga for themselves! [caption id="attachment_4020" align="alignnone" width="471" caption="The fourth ad in the campaign series at a Vancouver SkyTrain station."][/caption] More photos of the ads in situ can be seen on our Flickr page. [post_title] => Bikram's Metrotown: Hot Yoga For Everyone. [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => bikrams-metrotown-hot-yoga-for-everyone [to_ping] => [pinged] => [post_modified] => 2009-07-15 20:19:36 [post_modified_gmt] => 2009-07-16 03:19:36 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/?p=3970 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) -->

Bikram’s Metrotown: Hot Yoga For Everyone.

We recently revealed a fun outdoor advertising campaign for Bikram’s Yoga Metrotown. Aimed at a broad spectrum of men and women from a variety of cultures, ages, shapes, and fitness, our challenge was to create brand awareness ads th [...]

Posted by: Mark Busse on Monday, July 13th, 2009

Categories: Articles | No Comments »

Green burgers

A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Just [...]

Posted by: Mathilde Salvert on Thursday, July 9th, 2009

Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »

IE8 Explorer, no cheddar please

To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza! 8 slices, 8 ingredients, 8 euros. I can totally see the rational [...]

Posted by: Mathilde Salvert on Friday, March 27th, 2009

Categories: Advertising, Branding, Marketing | No Comments »

Free Credit Report – lets sing and rejoice

How do you sell a service where you continually check your credit rating? You sing about it. These ads I feels are strong, they have varied musical styles appealing to a wide target audience, are fun and playful but their message is very c [...]

Posted by: Matt SamyciaWood on Wednesday, January 28th, 2009

Categories: Uncategorized | No Comments »

SFU Community Trust / UniverCity

Building the brand of a burgeoning university community and international model of sustainability.

Mercury Filmworks

From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.