The Olympic Games would not exist without sponsors, that’s a fact. They bring the millions, they make it happen. But since early January, Burrard Skytrain station has turned into a giant ad for McDonalds and I hate it. Really, it i [...]
Posted by: Mathilde Salvert on Friday, January 29th, 2010
Categories: Advertising, Vancouver | 4 Comments »
The Olympic Games would not exist without sponsors, that’s a fact. They bring the millions, they make it happen. But since early January, Burrard Skytrain station has turned into a giant ad for McDonalds and I hate it. Really, it i [...]
Posted by: Mathilde Salvert on Friday, January 29th, 2010
Categories: Advertising, Vancouver | 4 Comments »
Turning a corner on real estate marketing and creating a new District in our neighbourhood.
To convince the consumer that animals are not the cute, moral-teaching creatures of Aesop's tales
Designers don't always recognize the value their choice of printer can bring to the design process.
The challenge with this campaign was to be fresh while retaining the equity established in the previous year's advertising.
We recently revealed a fun outdoor advertising campaign for Bikram’s Yoga Metrotown. Aimed at a broad spectrum of men and women from a variety of cultures, ages, shapes, and fitness, our challenge was to create brand awareness ads [...]
Posted by: Mark Busse on Monday, July 13th, 2009
Categories: Articles | No Comments »
A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Jus [...]
Posted by: Mathilde Salvert on Thursday, July 9th, 2009
Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »
To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza! 8 slices, 8 ingredients, 8 euros. I can totally see the ration [...]
Posted by: Mathilde Salvert on Friday, March 27th, 2009
Categories: Advertising, Branding, Marketing | No Comments »
How do you sell a service where you continually check your credit rating? You sing about it. These ads I feels are strong, they have varied musical styles appealing to a wide target audience, are fun and playful but their message is very [...]
Posted by: Matt SamyciaWood on Wednesday, January 28th, 2009
Categories: Uncategorized | No Comments »
