Sneaky unbranded newspaper advertising disquised as advertorials are becoming more common. This one for McDonald’s was in my local newspaper today carefully formatted to match the page grid, but with Lorem Ipsum for the copy! With gibberish for copy, there’s no need for the disclaimer over the ad you’d normally see. I can’t decide if someone is an idiot or a bloody genius. Perhaps both. Now I want an egg McMuffin.
Posted by Mark Busse
Tags: Advertising, Design, Marketing
