Being involved in the development of District was a great experience.
Working closely with our clients Amacon and Mac Marketing I truly feel that we have all contributed to the South Main district by creating not just a great building but also a brand and lifestyle and an expectation for the type of people who will soon belong to the local community.
The response to District has been very positive. Building one sold out in the first three weeks. Building two has just a couple of suites left. In fact, every element of the development not only worked well but exceeded expectations.
The buzz in the media was great! The PR Campaign that Mac Marketing created with Rock 101 was a huge success. They gave away a $350,000 Condo, Harley-Davidson, home entertainment system, BBQ and iMac—apparently the biggest giveaway contest in the history of Western Canadian Radio history. It drew a lot of traffic to the development and presentation center.
The design that Industrial Brand created was very distinctive. Susan M Boyce wrote in the New Home Buyers Guide article, the following “Located in Vancouver’s South Main neighbourhood, even District’s brochure stands out from the rest… honest, I’m not kidding. It has attitude, and how often can you say that about a brochure?” Download the whole article.
I am looking forward to walking by the buildings when completed and observing the new residents, seeing the intended vision for the neighborhood realized.
Tags: Amacon, Branding, campaign, District, Mac Marketing, Rock 101, south main, Vancouver
