When designing for print, being millitant about typos and other errors is critical, but then in the heat of the usual panic to get things delivered on time there’s often great opportunity for clients or others to overlook glaringly obvious details – the kind of details that you only see once the job has shipped.
Thisisbroken.com is a fun blog that is a great reminder for clients and designers to stop, breathe and really think about what’s going on before it’s too late. Contributors post things they’ve found that, in their opinion, are flawed from a communication design perspective such as putting text like “Big Yellow Taste” on a cereal box. What the hell is “Big Yellow Taste”? Nice that the site is also organized by category, and they even have a “Not Broken” section.
Tags: Advertising, bad-communication, bad-design, communication-design, Design, Marketing, thisisbroken, typos
