Oops

Oops

When designing for print, being millitant about typos and other errors is critical, but then in the heat of the usual panic to get things delivered on time there’s often great opportunity for clients or others to overlook glaringly obvious details – the kind of details that you only see once the job has shipped.

Thisisbroken.com is a fun blog that is a great reminder for clients and designers to stop, breathe and really think about what’s going on before it’s too late. Contributors post things they’ve found that, in their opinion, are flawed from a communication design perspective such as putting text like “Big Yellow Taste” on a cereal box. What the hell is “Big Yellow Taste”? Nice that the site is also organized by category, and they even have a “Not Broken” section.

Posted by Ben Garfinkel on March 21, 2007

Chatwin Engineering Website Launches

One great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or a website for a Japanese bistro, the next it’s a complicated website for a large engineering firm. Enter Chatwin Engineering.

With over 25 years as a leading engineering and planning firm in BC, Chatwin hired Industrial Brand to completely revamp its online presence to more accurately reflect who they are as a company. Their old website had become dated, cluttered, and ineffective. The outdated technology was cumbersome and the content wan’t easily updatable. It was time for a fresh start.

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Posted by Mark Busse on May 26, 2009. | No Comment

From Caveman to Spaceman: Canstruction 2009

After an absence in last year’s competition, Industrial Brand teamed with Best Buy Canada Ltd. for Canstruction 09. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day build on April 25th and 26th. Based on this year’s theme: “From Caveman to Spaceman: Throughout History”, we decided to build a honeybee because of it’s importance to man and role in food chain. Integral to the world’s food production through pollination, honeybees have made their way into the news due to their recent decline in population. With this in mind we concluded that the honeybee best represented the event’s theme while communicating the message of hunger as a global problem.
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Posted by Alex Leynes on April 28, 2009. | 1 Comment

Henriquez Partners Architects Blog and Website Launched

We really enjoy working with architects. The simple fact that we speak the same language of design and work in the creative field, often immersed in a similar processes makes it all the more appealing. Last year we were fortunate to be asked by Vancouver-based Henriquez Partners Architects to recreate their online presence. Their goal was to showcase their studio, some of their recent projects, and the ideas behind them via a clean, modern web interface.

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Posted by Mark Busse on March 20, 2009. | No Comment