Once upon a time, logos were no big deal. Consider that Nike founder Phil Knight picked up his company’s legendary swoosh from a graphic-design student for a mere 35 bucks. That was in 1971. And thanks partly to that purchase, sneakers and company symbols have never been the same. No Logo? No Way.
“Your logo is the most simplified representation of your company, and it’s one of the first things people see,” says Kevin Broome, a Vancouver-based graphic designer. “It’s crucial that it give people a sense of your attitude and brand.”
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Posted by Mark Busse
