This weekend while doing some image research I came across this 1968 Westinghouse ad. It bears a striking resemblance to the brain navigation in the original Industrial Brand website we launched in 2001. The site and the navigation design were the result of intensive brainstorming (no pun intended) sessions and extensive development, yet this is an interesting example of how even the most original ideas can have a past. Based on the creative process we undertook to reach our design, I’m confident this old ad was not subconsciously lodged in one of our minds and was truly original. Still, it’s an interesting phenomenon.
Posted by Ben Garfinkel
Tags: Design, Industrial Brand, Websites
Elio Arteaga (December 6th, 2005)
I think this might be a case of two separate and independent ideas springing from the same source. The brain map is a very old concept that I’ve seen in science and biology books ever since I was in elementary school. I’m sure it goes way back before 1968.