“It is a happy talent to know how to play” -Ralph Waldo Emerson.
Inspiration is a crucial component to any company, especially one that has creativity as its focus. At Industrial Brand Creative, we are lucky in this sense, that our work so closely resembles play at many stages of the process. But there are still times where we lose ourselves to the realities of estimates, deadlines and client demands. It is important to take time out to regroup, refocus and refuel.
With that in mind, Industrial Brand Creative has introduced Inspiration Day into our corporate environment. The purpose of Inspiration Day is to challenge our individual strengths and weaknesses, to be creative, to team build and to leave the day inspired, which will influence not only our corporate life but also cross over into our personal lives.
So, what have we been up to so far? One afternoon a month we take over one of the high end home theatre showrooms at our client, La Scala. Over food and imported beer, we present our individual takes on a predefined challenge such as creating an elevator pitch for the company or developing a list of potential new clients we would like to work with. This is followed by a movie chosen from our top ten movie list of all time, introduced by the person who chose that month’s movie.
Inspiration day has been a great success. It has added to the team’s ability to think and problem solve, it’s had us contribute to the company and its future and also strengthened the IBC culture and team.
Our challenge is to keep evolving and growing Inspiration Day to incorporate other activities and locations and to create more diverse challenges and rewards.
Posted by Ben Garfinkel
Tags: Articles
