Back in April we blogged our good friends’ Leonard Brody and David Raffa’s new book titled, “Everything I Needed to Know About Business…I Learned From a Canadian”. Now that the book is on the shelves (and selling extremely well), we’ve had a chance to read it. One of the most relevant and interesting chapters from a design and marketing perspective is the one on Nick Graham, founder of Joe Boxer. He was doing guerilla marketing before it even had a name. Of particluar note, was when he purchased the title-’The Lordship of the Manor of Balls Bedfordshire’-through the Manorial Society of Great Britain. He says, “I had been looking for a couple of years for the right title, and the Lord of Balls fell into my lap. Plus I got it cheap for only about $4,000. And I have fishing rights in a river in England.” Download the chapter here and get inspired.
Posted by Ben Garfinkel
Mark Busse (August 10th, 2005)
Leonard and his book were recently also profiled on Report on Business Television.