I stumbled upon these ads for Fearfest at Paramount Canada’s Wonderland. One would be hard pressed to argue that they aren’t effective, but are they in good taste?
Advertising needs to catch the eye to be effective. If no one sees it, no one remembers it and certainly no one talks about it. People see these ads, they remember these ads, and they’re talking about them, but these spots over the preverbal line? CTV did a big story against these ads but I guess from being from generation X (or gen y or whatever I am) it doesn’t bother me. Halloween isn’t Valentines day and shouldn’t be marketed as such. (via The Hidden Persuader.)
Posted by Steve Mynett
Tags: Design, Events, Pop Culture
