This ad isn’t something that hasn’t been done before, but is quite effective nonetheless. As design professionals, you’d think we’re either hyper aware, or so jaded we don’t see anything and this just reminded me that it’s always worth taking a deep look.
It also reminds me of the video we blogged about some time ago showing how even experienced advertising creatives can be manipulated using subliminal cues.
Posted by Ben Garfinkel
Tags: Advertising, awareness-test, do-the-test
