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<channel>
	<title>Industrial Brand &#187; Reading</title>
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	<link>http://industrialbrand.com</link>
	<description>A Brand Strategy, Communication Design &#38; Web Development Studio in Vancouver, Canada</description>
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		<title>1,000 Journals Project</title>
		<link>http://industrialbrand.com/blog/1000-journals-project</link>
		<comments>http://industrialbrand.com/blog/1000-journals-project#comments</comments>
		<pubDate>Tue, 15 Jun 2010 23:22:09 +0000</pubDate>
		<dc:creator>Nikole Japuncic</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=4641</guid>
		<description><![CDATA[
“The 1000 Journals Project is an ongoing collaborative experiment attempting to follow 1000 journals throughout their travels. The goal is to provide a method for interaction and shared creativity among friends and strangers.” (1000journals.com)
The journals have countless pages of inspirations and ideas in them. My favorite part of this whole project is that the pages [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="1000Journals" src="http://farm5.static.flickr.com/4053/4704144745_5821757af0.jpg" alt="" width="460" height="250" /><br />
“The 1000 Journals Project is an ongoing collaborative experiment attempting to follow 1000 journals throughout their travels. The goal is to provide a method for interaction and shared creativity among friends and strangers.” (1000journals.com)</p>
<p>The journals have countless pages of inspirations and ideas in them. My favorite part of this whole project is that the pages are created by ordinary people, not artist or designers. Allowing new ideas and unique and unusual concepts to emerge. It is simply brilliant.</p>
<p>There are still 1,000 journals circulating around the world&#8230; who knows, you could find one.</p>
<p>Check out <a href="http://www.1000journals.com">1000journals.com</a> or buy the book with <a href="http://www.amazon.ca/1000-Journals-Project-Kevin-Kelly/dp/0811858561/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1276642630&amp;sr=8-1">Amazon</a></p>
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		<title>What Meets the Eye: Industrial Brand Featured in BIV AdPages Article</title>
		<link>http://industrialbrand.com/blog/what-meets-the-eye-adpages-2010-article</link>
		<comments>http://industrialbrand.com/blog/what-meets-the-eye-adpages-2010-article#comments</comments>
		<pubDate>Thu, 13 May 2010 01:03:05 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Industrial Brand]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=4551</guid>
		<description><![CDATA[
Last year our brand identity project for Yaaway was featured in BIV&#8217;s special AdPages issue in an article called Logos Stick written by Jill Lambert. This year we are proud to have some of our work and opinions featured by BIV again, this time in an article in the AdPages 2010 20th anniversary edition called [...]]]></description>
			<content:encoded><![CDATA[<p><a title="What Meets the Eye article in BIV AdPages 2010 by Noa Glouberman" href="http://issuu.com/bivmediagroup/docs/adpage10_ebook" target="_blank"><img class="alignnone size-full wp-image-4550" title="AdPages2010_WhatMeetsTheEye" src="http://industrialbrand.com/wp-content/uploads/2010/05/AdPages2010_WhatMeetsTheEye.jpg" alt="" width="436" height="224" /></a></p>
<p>Last year our <a title="Yaaway Brand Identity Case Study" href="http://industrialbrand.com/work/case-studies/yaaway-media-inc?page=1" target="_blank">brand identity project for Yaaway</a> was featured in <a title="BIV AdPages 2009" href="http://issuu.com/bivmediagroup/docs/adpages09_ebook" target="_blank">BIV&#8217;s special AdPages issue</a> in an article called <em>Logos Stick</em> written by Jill Lambert. This year we are proud to have some of our work and opinions featured by BIV again, this time in an article in <a title="BIV AdPages 2010" href="http://issuu.com/bivmediagroup/docs/adpage10_ebook" target="_blank">the AdPages 2010 20th anniversary edition</a> called <em>What Meets the Eye</em>.</p>
<p>Written by Noa Blouberman, the article is a look at some of the key aspects behind effective visual design solutions with some tips for business, and features a recent<a title="Bikram's Metrotown Yoga Case Study" href="http://industrialbrand.com/blog/bikrams-metrotown-hot-yoga-for-everyone" target="_blank"> ad campaign we created for Bikram&#8217;s Metrotown Yoga</a> as well as the <a title="District South Main Case Study" href="http://industrialbrand.com/work/case-studies/district?page=1" target="_blank">identity and campaign we developed for Amacon&#8217;s District</a> real estate development project on South Main.</p>
<p><a href="http://industrialbrand.com/wp-content/uploads/2010/05/AdPages2010_WhatMeetsTheEye.pdf">Click here for a PDF</a> of the article in question without downloading the entire e-book or 10MB PDF.</p>
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		<title>Blogs, Mad About Design—already out of date</title>
		<link>http://industrialbrand.com/blog/blogs-mad-about-design%e2%80%94already-out-of-date</link>
		<comments>http://industrialbrand.com/blog/blogs-mad-about-design%e2%80%94already-out-of-date#comments</comments>
		<pubDate>Sat, 20 Jun 2009 03:16:04 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Industrial Brand]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[industrial-brand]]></category>
		<category><![CDATA[mad about design]]></category>
		<category><![CDATA[maomao]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3954</guid>
		<description><![CDATA[
There&#8217;s a new book that&#8217;s been published by maomao publications called Blogs, Mad about Design, featuring profiles and screenshots from more than 250 blogs about design-related topics—including this blog. Sort of a compendium of sorts. But is it really?

The irony about producing anything about the web in print is that as soon as you&#8217;ve published [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3955" title="blogs-mad-about-design-book" src="http://industrialbrand.com/wp-content/uploads/2009/06/blogs-mad-about-design-book.jpg" alt="blogs-mad-about-design-book" width="226" height="116" /></p>
<p>There&#8217;s a new book that&#8217;s been published by <a title="maomao publications" href="http://www.maomaopublications.com/">maomao publications</a> called <em>Blogs, Mad about Design</em>, featuring profiles and screenshots from more than 250 blogs about design-related topics—including this blog. Sort of a compendium of sorts. But is it really?</p>
<p><span id="more-3954"></span><img class="alignnone size-full wp-image-3956" title="blogs-mad-about-design-spread" src="http://industrialbrand.com/wp-content/uploads/2009/06/blogs-mad-about-design-spread.jpg" alt="blogs-mad-about-design-spread" width="226" height="116" /></p>
<p>The irony about producing anything about the web in print is that as soon as you&#8217;ve published it, it&#8217;s out of date. Case in point? We re-branded the company and re-launched the blog before the book ever made it to print. Hence, the Industrial Brand double page spread showcases our old design, back when it was called <a title="We're Not Wired Right" href="http://industrialbrand.com/2004/branding_advertising_communication_design_interactive.html" target="_blank"><em>We&#8217;re Not Wired Right</em></a>. And there are numerous other blogs and websites that have since changed or even been shut down since this material for this book was assembled.</p>
<p>And so it goes with books about Web—as soon as something has hit, it&#8217;s almost too late to publish anything that will have any lasting use more that a short period of time.</p>
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		<title>Pride and Prejudice and Zombies: Jane Austen battles the undead</title>
		<link>http://industrialbrand.com/blog/pride-and-prejudice-and-zombies-jane-austen-battles-the-undead</link>
		<comments>http://industrialbrand.com/blog/pride-and-prejudice-and-zombies-jane-austen-battles-the-undead#comments</comments>
		<pubDate>Wed, 11 Feb 2009 18:10:37 +0000</pubDate>
		<dc:creator>Steve Mynett</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[jane austin]]></category>
		<category><![CDATA[mash-up]]></category>
		<category><![CDATA[pride and prejudice]]></category>
		<category><![CDATA[zombies]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3248</guid>
		<description><![CDATA[
I guess all new story ideas have been used up in literary circles, and writers have to turn to rewrite the classics. And that&#8217;s right, Seth Grahame-Smith went there. Read about it here, and order it on amazon. 
]]></description>
			<content:encoded><![CDATA[<p><a href="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/27/pride-and-prejudice-and-zombies-jane-austen-battles-the-undead.aspx"><img src="http://industrialbrand.com/wp-content/uploads/2009/02/pride_prejudice_and_zombies.jpg" alt="" title="pride_prejudice_and_zombies" width="216" height="116" class="alignnone size-full wp-image-3249" /></a></p>
<p>I guess all new story ideas have been used up in literary circles, and writers have to turn to rewrite the classics. And that&#8217;s right, Seth Grahame-Smith went there. Read about it <a href="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/27/pride-and-prejudice-and-zombies-jane-austen-battles-the-undead.aspx">here</a>, and order it on <a href="http://www.amazon.com/Pride-Prejudice-Zombies-Classic-Ultraviolent/dp/1594743347">amazon</a>. </p>
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		<title>Suicidal Bunnies</title>
		<link>http://industrialbrand.com/blog/suicidal-bunnies</link>
		<comments>http://industrialbrand.com/blog/suicidal-bunnies#comments</comments>
		<pubDate>Tue, 30 Dec 2008 01:13:51 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[bunnies]]></category>
		<category><![CDATA[cartoons]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=2984</guid>
		<description><![CDATA[
Not that I feel guilty when I eat rabbit anyway, but clearly bunnies are suicidal and should be put out of their misery, as is evidenced in these funny cartoons from Andy Riley&#8217;s Book of Bunny Suicides.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/blog/suicidal-bunnies" target="_blank"><img class="alignnone size-full wp-image-2985" title="suicidal-bunnies" src="http://industrialbrand.com/wp-content/uploads/2008/12/suicidal-bunnies.jpg" alt="" width="226" height="116" /></a></p>
<p>Not that I feel guilty when I eat rabbit anyway, but clearly bunnies are suicidal and should be put out of their misery, as is evidenced in <a title="Suicidal Bunnies" href="http://www.jimmyr.com/blog/Bunny_Suicide_Comic_Pics_226_2007.php" target="_blank">these funny cartoons</a> from Andy Riley&#8217;s <em><a title="Book of Bunny Suicides" href="http://www.amazon.com/Book-Bunny-Suicides-Andy-Riley/dp/0452285186?tag=eliteskills-20" target="_blank">Book of Bunny Suicides</a></em>.</p>
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		<title>We all need to balance our businesses</title>
		<link>http://industrialbrand.com/blog/we-all-need-to-balance-our-businesses</link>
		<comments>http://industrialbrand.com/blog/we-all-need-to-balance-our-businesses#comments</comments>
		<pubDate>Fri, 21 Mar 2008 20:20:05 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[We love]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[functionfox]]></category>
		<category><![CDATA[timefox]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/we-all-need-to-balance-our-businesses</guid>
		<description><![CDATA[
We&#8217;ve used FunctionFox&#8217;s TimeFox web-based time and project management tools for years and love it. Their new TimeFox Premier release has added handy functionality such as task management, to-do lists, calendar and scheduling tools, timeline overview, project blogs, email alerts and iCal integration—things we&#8217;d been hoping and asking for for sometime.
But that&#8217;s not what this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.functionfox.com/articles/article47.html" title="Balancing Your Business"><img src="http://industrialbrand.com/wp-content/uploads/2008/03/functionfox-balancing-your-business.jpg" alt="functionfox-balancing-your-business.jpg" /></a></p>
<p>We&#8217;ve used <a href="http://www.functionfox.com/" title="FunctionFox">FunctionFox</a>&#8217;s TimeFox web-based time and project management tools for years and love it. Their new <a href="http://www.functionfox.com/news/news_43.html" title="TimeFox Premier">TimeFox Premier</a> release has added handy functionality such as task management, to-do lists, calendar and scheduling tools, timeline overview, project blogs, email alerts and iCal integration—things we&#8217;d been hoping and asking for for sometime.</p>
<p>But that&#8217;s not what this post is about.<span id="more-2387"></span></p>
<p>FunctionFox also regularly publishes a great newsletter and resource centre on their site containing terrific articles about issues creative professionals and firms face on a daily basis. For example, they recently posted an <a href="http://www.functionfox.com/articles/article47.html?email=ben@industrialbrand.com&amp;k=6l6c&amp;nl=200802" title="Balancing Your Business">article entitled Balancing Your Business by Heather West</a> that examines issues such as how many clients should you serve? In what categories? Or where?</p>
<p>As a small, but growing agency ourselves, we find we need to regularly re-evaluate our client mix and clarify our understanding of who our ideal clients are. It can be tough, but deciding when its time say no to some clients and good bye to others is a crucial step in growing your business and focussing on what you&#8217;re good at, what makes you happy and what makes you profit. This informative article shares some wisdom on this important topic that we should all take to heart—I know I do.</p>
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		<title>Simple.  Not simplistic.</title>
		<link>http://industrialbrand.com/blog/simple-not-simplistic</link>
		<comments>http://industrialbrand.com/blog/simple-not-simplistic#comments</comments>
		<pubDate>Mon, 12 Nov 2007 20:40:39 +0000</pubDate>
		<dc:creator>Andrew Ball</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/simple-not-simplistic</guid>
		<description><![CDATA[Sometimes ideas come together in a collision, creating sparks.  And for one, brief moment, you can see something in a new light, something you may not have seen before.
This afternoon, I read David Pogue’s review  of a new phone offering, the Shadow, designed and sold by T-Mobile in the US.
The review starts normally [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2007/11/mmm_toast.jpg" alt="mmm_toast.jpg" />Sometimes ideas come together in a collision, creating sparks.  And for one, brief moment, you can see something in a new light, something you may not have seen before.</p>
<p>This afternoon, I read <a href="http://www.nytimes.com/2007/11/08/technology/personaltech/08pogue.html?_r=1&amp;oref=slogin">David Pogue’s review </a> of a new phone offering, the Shadow, designed and sold by T-Mobile in the US.</p>
<p>The review starts normally enough, praising the phone&#8217;s physical shape and layout, hard controls and aesthetics.  It then describes the enormous list of features the Shadow has: WiFi, voice dialing, Bluetooth, stereo audio output…</p>
<p><span id="more-2232"></span> But then Pogue gets into the phone’s software, built on Windows Mobile 6 which he succinctly describes as “a mess.”  He describes the dozens of taps required to make the phone go, the wait times between screens (wait times on a phone!?&#8230;), bad navigation, hidden menu choices of important items, counter-intuitive functionality…in short, says that “it’s a shame that such bloated, baffling software runs a phone whose hardware is so close to perfect.”</p>
<p>The review is clever and cuts to the heart of the matter.</p>
<p>So why does this matter to me?</p>
<p>Because I’ve been reading <a href="http://gettingreal.37signals.com/">Getting Real, by 37signals</a>.  And one of the things they hammer home is that it’s better to deliver half a product than a half-assed product.  They argue that leaving features out in favour of delivering something simple, smart and coherent is critical.  Don&#8217;t try to be all things to all people.  Get a few things right.</p>
<p>I think that the Shadow phone Pogue describes is the sort of fully-featured, half-assed product 37signals had in mind. It&#8217;s loaded with everything a user could want and a lot more, but its navigation is so dreadful that it’s likely to be impossible for them to find what they are after, let alone use it.  Whether this is the fault of the software built on Microsoft’s platform or of the platform itself…well, I’ll let you decide once you&#8217;ve read the review and handled the phone.</p>
<p>Now, consider Apple or Palm products for a minute…</p>
<p><a href="http://www.palm.com">Palm</a> (and later, Handspring, then Palm again), for all its faults, for an operating system and products that some have described as “stale” in recent years, got it more or less right the first time around: deliver something that works as a phone, syncs perfectly every single time, and delivers single button access to the four major functions.  To do this, they dumped a lot of functionality and kept things simple: no multi-threaded operating system, heck, there isn’t even a “Quit” button in most Palm applications. Palm explicitly told its developers that they shouldn’t use one, that they didn’t need one.  They told developers to keep important, frequently used things on top, one click away, put less important things in menus or secondary screens.</p>
<p>And Apple’s products: plug in an iPod and it syncs.  There’s no button to push, it just happens.  Plug in a camera, iPhoto starts.  Simple…not simplistic…just simple and smart.</p>
<p>The <a href="http://www.google.ca/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;hs=qdR&amp;q=iphone+sucks&amp;btnG=Search&amp;meta=">complaints about the iPhone</a> have been loud and long – that it lacks features that are “obvious” like GPS, no flash on the camera, no picture messages, no file organiser, no Flash support.  I can’t help but wonder if Apple chose to leave all these out to make sure they delivered a phone with half the features, <em>fully realised</em>, instead of a fully featured, half-assed phone.</p>
<p>You can stack complexity on Apple’s products; witness the number of developers running <a href="http://hivelogic.com/narrative/articles/installing-mysql-on-mac-os-x">MySQL</a>, <a href="http://developer.apple.com/tools/rubyonrails.html">Ruby on Rails</a>, <a href="http://www.wikihow.com/Install-Subversion-on-Mac-OS-X">Subversion</a> or a hat box full of excellent development environments that find a happy home on OS X.  But that’s not where you start with Apple; you start with Safari and Mail, iPhoto and iTunes, simple, smart applications.</p>
<p>You&#8217;ve seen lots of terrible software and bad interfaces, as have I.  I confess to having a very personal beef with an LCD display in the light and fan control in an overhead stove vent (&#8220;&#8230;Light&#8230;is&#8230;off&#8230;&#8221;).  So there is no shortage of examples for the issues raised in Getting Real.  But the clash between the sleek simplicity of this phone&#8217;s hardware and the transcendental awfulness of the its software really got my attention.</p>
<p>Perhaps simplicity is what separates passing fetishes from disruptive technology;  witness  Facebook, My Space, iPod, GMail, Flickr and others.  I also think that this might be what&#8217;s <a href="http://www.google.ca/search?q=vista+sucks">driving the market away </a>from Microsoft Vista.  Start with the fact that you have to choose which version of Vista to use.  We don&#8217;t want to think about versions, antivirus, antispyware, firewalls.  We don&#8217;t want to play the whack-a-mole game with the interface.  We don&#8217;t want to <em>think</em> about the interface.  Rightly or wrongly, we want appliances &#8212;  plug it in, insert bread, push the lever, wait, and toast pops out.</p>
<p>Thanks to <a href="http://industrialbrand.com/blog/getting-real-37signals">Mark</a> and Amanda for putting Getting Real on my radar.</p>
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		<title>Cuba: Design on the Embargoed Archipelago</title>
		<link>http://industrialbrand.com/blog/cuba_design</link>
		<comments>http://industrialbrand.com/blog/cuba_design#comments</comments>
		<pubDate>Thu, 11 Oct 2007 16:39:29 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[cuba]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[rob-peters]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/cuba_design</guid>
		<description><![CDATA[
It&#8217;s common knowledge (among those who know me) that I love Cuba. My wife and I were married there. I may not entirely agree with their politics, but the Cuban people are amazing—perhaps the warmest and most enjoyable culture I&#8217;ve encountered in my travels. To visit Havana is an adventure in history, politics, architecture, music, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2007/10/cuba_si_peters-article.jpg" alt="cuba_si_peters-article.jpg" /></p>
<p>It&#8217;s common knowledge (among those who know me) that I love Cuba. <a href="http://www.markbusse.ca/cuba.html">My wife and I were married there</a>. I may not entirely agree with their politics, but the Cuban people are amazing—perhaps the warmest and most enjoyable culture I&#8217;ve encountered in my travels. To visit Havana is an adventure in history, politics, architecture, music, food, drinks and language. If you haven&#8217;t been, go.</p>
<p><span id="more-2194"></span><br />
In the past few years, my role with <a href="http://www.gdc.net">GDC</a> has happily collided with my love of Cuba, first with the sold out <a href="http://bc.gdc.net/coloursofcuba/" title="Colours of Cuba"><em>Colours of Cuba</em></a> holiday fiesta party we hosted in 2005, then the <a href="http://www.shared-dreams2007.com/" title="Shared Dreams"><em>Shared Dreams</em></a> Cuban design exhibit we were able to bring to Vancouver in 2006. Now, I am again fortunate to be able to travel back to Cuba as part of a small delegation of GDC designers to the <a href="http://lahabana.icograda.org/web/" title="Icograda World Design Congress"><em>Icograda World Design Congress</em></a> being hosted in Havana October 20–26, 2007. We&#8217;re also bringing with us <a href="http://bc.gdc.net/blog/2007/09/16/gdc-students-chosen-icograda-cuba/">two deserving young GDC student members</a> selected from an impressive field of entries to expose these young designers not only to the diverse Cuban design scene, but to the international design landscape early in their career.</p>
<p>A GDC colleague of mine, Robert Peters of Winnipeg&#8217;s <a href="http://www.circle.mb.ca/">Circle Design</a>, is also a fan of Cuba and has made numerous trips there, studying their culture and design community. He recently published a wonderful and well-researched <a href="http://www.industrialbrand.com/files/Cuba_Si_CA.pdf" title="Communication Arts Article Cuba Si">article in <em>Communication Arts</em> called <em>Cuba Si!</em></a> about life, history and politics on the embargoed archipelago and their impact on the design community. Peters himself is an inspirational Canadian design leader—there&#8217;s a <a href="http://www.netdiver.net/interviews/robertpeters.php">great interview with Robert Peters on NetDiver</a> if you&#8217;d like to learn more about his personal history and perspectives.</p>
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		<title>William Gibson at the CBC Book Club</title>
		<link>http://industrialbrand.com/blog/william-gibson-at-the-cbc-book-club</link>
		<comments>http://industrialbrand.com/blog/william-gibson-at-the-cbc-book-club#comments</comments>
		<pubDate>Fri, 07 Sep 2007 17:28:17 +0000</pubDate>
		<dc:creator>Kevin Broome</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[We love]]></category>
		<category><![CDATA[book-club]]></category>
		<category><![CDATA[cbc]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[william-gibson]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/william-gibson-at-the-cbc-book-club</guid>
		<description><![CDATA[
William Gibson’s stretched stooped figure curls over book and microphone under yellow lights that hang like a field of beauty salon hair dryers before an unlit neon sign tracing out the words Studio One on a wall deep within the bowels of the CBC. This was the setting for the latest installment of CBC&#8217;s Studio [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://williamgibsonbooks.com/"><img src="http://industrialbrand.com/wp-content/uploads/2007/09/william-gibson-cbc-spook-country.jpg" alt="william-gibson.jpg" /></a></p>
<p><a href="http://williamgibsonbooks.com/">William Gibson</a>’s stretched stooped figure curls over book and microphone under yellow lights that hang like a field of beauty salon hair dryers before an unlit neon sign tracing out the words <em>Studio One</em> on a wall deep within the bowels of the CBC. This was the setting for the latest installment of <a href="http://www.cbc.ca/bc/bookclub/williamgibson2.html" title="CBC Studio One Book Club">CBC&#8217;s Studio One Book Club</a>. Gibson has just returned from touring in the States and Europe, hitting a dozen cities in twice as many days while promoting his new novel, <a href="http://www.spookcountry.co.uk/">Spook Country</a>. He is honed at this point. Listening to him read, you realize that this is how his writing is best taken in. He reads like a jazz musician plays his horn, echoing Kerouac and, of course, Burroughs in the way that the words fall into punched syncopated rhythms, sentences building into what has been described by one reviewer as <a href="http://stevenpoole.net/articles/ghost-signs/">&#8220;miniature aesthetic jolts&#8221;</a>.</p>
<p><span id="more-2147"></span>He will tell us later that the part of the brain that writes fiction is also the part that reads it, that in fact &#8220;writing and reading are two halves of the same activity&#8221;, that the exercise of reading a book is as active a part of the process as the writing. Only upon doing so, when the words of the writer project their world onto the back of the reader’s skull is &#8220;arch of the text&#8221; successfully completed.</p>
<p>So went the discussion at tonight’s <a href="http://www.cbc.ca/bc/bookclub/williamgibson2.html">CBC Book Club</a>, with Gibson delivering poignant, often comic takes on how Google has replaced our memories, the inevitability of blended reality and the &#8220;complications&#8221; of sci fi, all the while riddled with deep, cerebral observations on the writing process. You got a sense that writing for Gibson &#8212; if not for all writers &#8212; is an act of discovery. &#8220;My own experience with creativity,&#8221; he tells us, &#8220;is that it is incremental.&#8221; The development of a character will begin simply as a point of view, a camera angle. Often characters are not so much created as they simply show up on the scene with their own demands and opinions so that all the writer can really do is try to &#8220;keep them on topic&#8221;.</p>
<p>He tells us of a fan site called <a href="http://node.tumblr.com/">Node</a>, named after the under-the-radar magazine that the protagonist is hired by in Spook Country, on which Gibson fans have mapped any and all linkable references found in the pages of the novel. Gibson marvels at the speed that such endeavours can be executed in this day and age. A dozen people, in different time zones, &#8220;who are crazy&#8221; can achieve enormous things. Gibson describes it as cheap A.I. In fact, as he continues talking, you come to understand his view of the human race as something that has evolved well past nature, that our present &#8220;natural state&#8221; is more cyborg than animal. Gibson seemed to mark the point of no return down this path as the dawn of broadcast television: &#8220;We still have no idea what the impact of broadcast television has had on us and it is pretty much a dead medium&#8221;. But none of this is to be interpreted as a pessimistic world view; a writer like Gibson has a tendency to remain agnostic on most accounts:</p>
<p>&#8220;I&#8217;m kind of OK with where we are,&#8221; he says with a smile. &#8220;It&#8217;s interesting.&#8221;</p>
<p><em>NOTE: A podcast of last night&#8217;s Book Club will be available for download on Wednesday, Sept 19th at </em><a href="http://www.cbc.ca/wordsatlarge/"><em>Worlds at Large</em></a><em>. Also, Part One of the CBC Radio Studio One Book Club with William Gibson will broadcast on North By Northwest Saturday September 15, between 8 and 9 am on CBC Radio One (690 on the AM dial in Metro Vancouver).  Part Two will broadcast the following Saturday September 22, same time, same place.   You can also stream live from <a href="http://www.cbc.ca/bc">www.cbc.ca/bc</a>  on Radio One Pacific Time.  After being broadcast both parts will be archived on <a href="http://www.cbc.ca/bc/bookclub">www.cbc.ca/bc/bookclub</a>.<br />
</em></p>
<p><em>Read an excerpt from William Gibson&#8217;s novel Spook Country </em><a href="http://www.ereader.com/product/book/excerpt/26809?book=Spook_Country"><em>here</em></a><em>.</em></p>
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		<title>William Gibson Live Reading</title>
		<link>http://industrialbrand.com/blog/william-gibson-live-reading</link>
		<comments>http://industrialbrand.com/blog/william-gibson-live-reading#comments</comments>
		<pubDate>Tue, 14 Aug 2007 18:51:34 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[We love]]></category>
		<category><![CDATA[book-club]]></category>
		<category><![CDATA[cbc]]></category>
		<category><![CDATA[william-gibson]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/william-gibson-live-reading</guid>
		<description><![CDATA[ 
It&#8217;s certainly no secret that we&#8217;re huge fans of William Gibson around here. Well-worn copies of his books Pattern Recoginition,                         Idoru, All Tomorrow’s Parties and Neuromancer are found on our bookshelves. [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.cbc.ca/bc/bookclub/williamgibson2.html" title="William Gibson at CBC Book Club"><img src="http://industrialbrand.com/wp-content/uploads/2007/08/william-gibson.jpg" alt="william-gibson.jpg" /></a></p>
<p>It&#8217;s certainly no secret that we&#8217;re huge fans of William Gibson around here. Well-worn copies of his books <em>Pattern Recoginition</em>,                         <em>Idoru</em>, <em>All Tomorrow’s Parties</em> and <em>Neuromancer</em> are found on our bookshelves. And we jump on any chance to hear him live and chat with this cool Vancouverite.</p>
<p>On September 6th, <a href="http://www.cbc.ca/bc/bookclub/williamgibson2.html" title="William Gibson at CBC Book Club">CBC&#8217;s Studio One Book Club</a> will present Gibson  in person, who will do a reading from his new novel <em>Spook Country</em>. In 2003, he captivated a packed room by reading from <em>Pattern Recognition</em> and you can <a href="http://www.cbc.ca/bc/bookclub/williamgibson.html">listen to that reading here</a>. To see him for yourself, <a href="http://www.cbc.ca/bc/bookclub/williamgibson2.html#" target="_blank">email an explanation</a> why you would like to be in the live studio audience. See you there!</p>
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