Author Archive
I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. I have been in this industry for 15 years a [...]
Posted by: Matt SamyciaWood on Thursday, January 21st, 2010
Categories: Associations, Awards, Design, Education, Events, Learning, Vancouver | No Comments »
Being involved in the development of District was a great experience.
Working closely with our clients Amacon and Mac Marketing I truly feel that we have all contributed to the South Main district by creating not just a great building but [...]
Posted by: Matt SamyciaWood on Thursday, December 17th, 2009
Categories: Articles | No Comments »
As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business.
This is essential for your brand image.
Many people look less favourably towar [...]
Posted by: Matt SamyciaWood on Sunday, September 20th, 2009
Categories: Articles | 2 Comments »
As a branding designer I have strong opinions about companies ‘cutting corners’ to try and save money at the cost of their brand image.
That being said when I saw that this local dollar store had increased its prices from $1 to $1.25 a [...]
Posted by: Matt SamyciaWood on Sunday, September 20th, 2009
Categories: Uncategorized | No Comments »
Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, market [...]
Posted by: Matt SamyciaWood on Saturday, August 8th, 2009
Categories: Articles | No Comments »
As humans we need consistency, we crave it, our lives would spin out of control without it.
Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, f [...]
Posted by: Matt SamyciaWood on Saturday, August 8th, 2009
Categories: Articles | No Comments »
Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many diffe [...]
Posted by: Matt SamyciaWood on Saturday, August 8th, 2009
Categories: Articles | 7 Comments »
A great little ‘medical’ company, using compostable packaging and simple design to deliver a user friendly series of products.
Visit the site. Make sure you click on the ‘bored‘ link, as it is fantastic.
Posted by: Matt SamyciaWood on Friday, July 24th, 2009
Categories: Uncategorized | No Comments »
It was just a matter of time until one of us blogged about Michael Jackson and his recent exit from the stage of life. Most of you will know that he was scheduled to do 50 shows at the 02 Arena in London. Well, now that he’s a gonna, [...]
Posted by: Matt SamyciaWood on Thursday, July 16th, 2009
Categories: Music | No Comments »
Listening to CBC on the way home yesterday I heard songs from Polaris Music Prize 2009 short list winners. The winning band will win $20,000 and be celebrated as the best new Canadian music artist.
See the shortlist here
See the longlist h [...]
Posted by: Matt SamyciaWood on Wednesday, July 8th, 2009
Categories: Music | No Comments »