Matt SamyciaWood

Author Archive

Icograda’s Design Week Vancouver 2010

I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. I have been in this industry for 15 years a [...]

Posted by: Matt SamyciaWood on Thursday, January 21st, 2010

Categories: Associations, Awards, Design, Education, Events, Learning, Vancouver | No Comments »

People build culture

Being involved in the development of District was a great experience. Working closely with our clients Amacon and Mac Marketing I truly feel that we have all contributed to the South Main district by creating not just a great building but [...]

Posted by: Matt SamyciaWood on Thursday, December 17th, 2009

Categories: Articles | No Comments »

A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business. This is essential for your brand image. Many people look less favourably towar [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Articles | 2 Comments »

The cost of inflation

As a branding designer I have strong opinions about companies ‘cutting corners’ to try and save money at the cost of their brand image. That being said when I saw that this local dollar store had increased its prices from $1 to $1.25 a [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Uncategorized | No Comments »

The case of the missing $20 bill – where customer service and brand collide.

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, market [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it. Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, f [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

How to create a successful corporate message.

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many diffe [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | 7 Comments »

Help, I have a …

A great little ‘medical’ company, using compostable packaging and simple design to deliver a user friendly series of products. Visit the site. Make sure you click on the ‘bored‘ link, as it is fantastic.

Posted by: Matt SamyciaWood on Friday, July 24th, 2009

Categories: Uncategorized | No Comments »

Making the best of a bad situation

It was just a matter of time until one of us blogged about Michael Jackson and his recent exit from the stage of life. Most of you will know that he was scheduled to do 50 shows at the 02 Arena in London. Well, now that he’s a gonna, [...]

Posted by: Matt SamyciaWood on Thursday, July 16th, 2009

Categories: Music | No Comments »

Polaris Music Prize 2009

Listening to CBC on the way home yesterday I heard songs from Polaris Music Prize 2009 short list winners. The winning band will win $20,000 and be celebrated as the best new Canadian music artist. See the shortlist here See the longlist h [...]

Posted by: Matt SamyciaWood on Wednesday, July 8th, 2009

Categories: Music | No Comments »

Appreciate architecture? Visit the Vancouverism show in the foyer of the new Woodwards bldg. Beautiful & inspiring work. (Link)

SuperPower: Visualising the internet. (Link)

Boys and their toys. (Link)

Beautiful packaging, it's simple and does a great job showcasing the product. (Link)

Have we mentioned that @LikemindVan has a group page on LinkedIn too? (Link)

RT @gdcbc: To honour fallen designer Leo Obstbaum, please contribute to Emily Carr's Memorial Award in his name: (Link)

RT @gdcbc: CBC's tribute to Leo Obstbaum, deceased designer responsible for the 'look' of the #Vancouver2010 #Olympics: (Link)

RT @MarkBusse: People often say I have a big head, but that's hogwash. This photo proves my head is just right: (Link)

Love this diagram of the creative process as a continuum from research (uncertainty) to design (clarity). (Link)

Our newest designer Dana is awesome. You should hear her talk to marketing people when they call. Don't mess with the Dana.

This is the best Olympic training video I have seen to date ;-) (Link)

Missed what it was like to be in Vancouver when Crosby scored the winning goal this weekend? Watch (and listen) to THIS! (Link)

Google acquires Picnik, thus expanding it's dominance in the cloud computing domain. Who needs PhotoShop anymore! (Link)

RT @MarkBusse: @TimeFox is now on Twitter and has released an iPhone app! I just updated some projects hours I forgot to log. #productivity

RT @MarkBusse: How do you define professional success? For me, it has to be working with people that feel more like family than employee ...