Matt SamyciaWood

Author Archive

Icograda’s Design Week Vancouver 2010

I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. I have been in this industry for 15 years a [...]

Posted by: Matt SamyciaWood on Thursday, January 21st, 2010

Categories: Associations, Awards, Design, Education, Events, Learning, Vancouver | 1 Comment »

People build culture

Being involved in the development of District was a great experience. Working closely with our clients Amacon and Mac Marketing I truly feel that we have all contributed to the South Main district by creating not just a great building but [...]

Posted by: Matt SamyciaWood on Thursday, December 17th, 2009

Categories: Articles | No Comments »

A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business. This is essential for your brand image. Many people look less favourably towar [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Articles | 2 Comments »

The cost of inflation

As a branding designer I have strong opinions about companies ‘cutting corners’ to try and save money at the cost of their brand image. That being said when I saw that this local dollar store had increased its prices from $1 to $1.25 a [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Uncategorized | No Comments »

The case of the missing $20 bill – where customer service and brand collide.

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, market [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it. Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, f [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

How to create a successful corporate message.

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many diffe [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | 7 Comments »

Help, I have a …

A great little ‘medical’ company, using compostable packaging and simple design to deliver a user friendly series of products. Visit the site. Make sure you click on the ‘bored‘ link, as it is fantastic.

Posted by: Matt SamyciaWood on Friday, July 24th, 2009

Categories: Uncategorized | No Comments »

Making the best of a bad situation

It was just a matter of time until one of us blogged about Michael Jackson and his recent exit from the stage of life. Most of you will know that he was scheduled to do 50 shows at the 02 Arena in London. Well, now that he’s a gonna, [...]

Posted by: Matt SamyciaWood on Thursday, July 16th, 2009

Categories: Music | No Comments »

Polaris Music Prize 2009

Listening to CBC on the way home yesterday I heard songs from Polaris Music Prize 2009 short list winners. The winning band will win $20,000 and be celebrated as the best new Canadian music artist. See the shortlist here See the longlist h [...]

Posted by: Matt SamyciaWood on Wednesday, July 8th, 2009

Categories: Music | No Comments »

RT @bengarf: Bit old now so maybe you've seen, but Banksy is brilliant (Link)

RT @COURAGEOUSb: 'Branding is giving an idea not just to the customer but to the company itself, of who they are, a sense of themselves' ...

RT @MarkBusse: Doing design research for nutrition/fitness client looking for examples of brands with gritty/intensity + human/simplicit ...

Congrats to Porte Development for selling over 30% of the @OriginSFU units on Burnaby Mountain in the opening weekend. http://liveorigin.com

Slow motion will always be cool (love the ones using humans) (Link)

We recently launched a new brand identity and website for our client Gramercy Developments. Great job team! (Link)

Beautiful chocolate packaging (Link)

Nice to be recognized by @Icograda for the District South Main identity & campaign we designed for Amacon. (Link)

Industrial Brand is looking for the next senior member of their communication design team. (Link)

RT @interestingvan: Interesting Vancouver website is now live & tickets are now on sale. Buy yours today! http://interestingvancouver.com

Congrats to our client Porte Development for the official launch of Origin, their new project on Burnaby Mountain: http://liveorigin.com

RT @MarkBusse: @GuyKawasaki read article "Welcome to the Era of Creative Meritocracy" by Behance's Scott Belsky called (Link)

@markbusse & @bengarf talk about www.Foodists.ca w/ Randall Mark on CKNW's The World Today Weekend Sunday at 5:30 (Link)

Likemind Vancouver August event to be hosted by Kafka’s Coffee & Tea House at 2525 Main Street (at Broadway) (Link)

Great to see @ElysianCoffee (Broadway) listed on Living Social's website as the best neighbourhood coffeehouse. (Link)