
Industrial Brand is looking for the next member of their communication design team. If you think that’s you, visit this job posting on GDC.net and convince us you’re the right choice.
Before you send us that cover letter and resume PDF you have at the ready, please note the requirements and instructions in the job postings. You might also want to read this first and take it to heart.
Posted by Mark Busse

The next Likemind Vancouver event will be held at 8am on Friday, August 20th and hosted by Kafka’s Coffee & Tea House at 2525 Main Street (at Broadway) (Click here for directions).

Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and start your day with some good conversation over a cup of good coffee.
Remember to confirm your RSVP on the Facebook group page so we can estimate how many people are coming (sometimes well over 60 attendees). If you don’t use Facebook, you can join our LinkedIn Group, or follow us on Twitter to stay up to date on upcoming events.
Invite a friend, and bring your travel mug. See you there!
PS – If you bring your camera along, please upload your shots and share them with the 70 other Likemind groups in cities around the world!
Posted by Mark Busse

“The 1000 Journals Project is an ongoing collaborative experiment attempting to follow 1000 journals throughout their travels. The goal is to provide a method for interaction and shared creativity among friends and strangers.” (1000journals.com)
The journals have countless pages of inspirations and ideas in them. My favorite part of this whole project is that the pages are created by ordinary people, not artist or designers. Allowing new ideas and unique and unusual concepts to emerge. It is simply brilliant.
There are still 1,000 journals circulating around the world… who knows, you could find one.
Check out 1000journals.com or buy the book with Amazon
Posted by Nikole Japuncic

Last year our brand identity project for Yaaway was featured in BIV’s special AdPages issue in an article called Logos Stick written by Jill Lambert. This year we are proud to have some of our work and opinions featured by BIV again, this time in an article in the AdPages 2010 20th anniversary edition called What Meets the Eye.
Written by Noa Blouberman, the article is a look at some of the key aspects behind effective visual design solutions with some tips for business, and features a recent ad campaign we created for Bikram’s Metrotown Yoga as well as the identity and campaign we developed for Amacon’s District real estate development project on South Main.
Click here for a PDF of the article in question without downloading the entire e-book or 10MB PDF.
Posted by Mark Busse

Matt recently wrote a great article about why he was excited about the upcoming Icograda Design Week Vancouver 2010 conference.
This week Icograda released this animated promo video about the theme of Design Currency created by Rethink, Giant Ant Media, Todd Smith Design and Wave Productions—all studios in Vancouver, BC.
The coolest thing for me is that the video is old school flipbook animation, not computer trickery. The production team literally printed and photographed 2,180 custom bills to create the effect. Here are some behind the scenes photos showing how they did it.
Pretty cool work guys—well done!
Posted by Mark Busse

After a lengthy search resulting in dozens of portfolio reviews and interviews, Industrial Brand is proud to announce the newest member of its growing communication design team.
Joanna Ambrosio was born in Mexico City and raised in Guadalajara and graduated with honours from the ITESO before finishing her Masters of Design in Vancouver at Emily Carr University of Art + Design, where she was chosen as class valedictorian. As Industrial Brand’s newest Communication Designer, Joanna brings over six years of international experience working as a Communication Designer in Canada, Indonesia and Mexico.
Joanna’s passion as a designer is exploring the different possibilities that hybrid design brings to a stream of creative discipline, and how this diversity can be used as a tool to expand the relationship between space, culture and creativity.
A co-founder of the creative collective Gámomo Creative Lab, where she served as Head Designer overseeing the publishing of Mátika Magazine for the past six years, Joanna’ strong background in identity and print design is complimented by her abilities in strategy development, design research, web interface design, and environmental installations.
Joanna loves working with people from around the world and different perspectives on collaborative projects, and is committed to a life-long learning experience both in and outside the job. Like most Mexicans, she’s crazy about good food, so she’ll fit in easily at Industrial Brand.
Welcome Joanna! We’re looking forward to seeing your work and your contributions to this blog!
Posted by Mark Busse

“We need a Facebook page and a Twitter account, right?” ask many of our clients these days. Much like clients who want news sections or blogs as part of their websites, our answer is always “It really depends.”
If social media channels are where a majority of your audience is spending their time, then yes, you should probably consider making it part of your marketing and communications plan. But if you don’t formulate a strategy and stick to it, you could make a mess and even undermine your brand in the minds of that same audience.
Continue reading "Using Twitter For Business Requires Focus"
Posted by Mark Busse

Our very own Matt SamyciaWood was featured in a recent issue of Business in Vancouver with his article A Home Business is Still a Business. Addressing some of the more common mistakes with branding a business, Matt shares insights into how those very same lessons can guide a home-based business to consistent messaging and success.
Posted by Mark Busse

The Olympic Games would not exist without sponsors, that’s a fact. They bring the millions, they make it happen. But since early January, Burrard Skytrain station has turned into a giant ad for McDonalds and I hate it. Really, it is everywhere: platforms, corridors, walls, floors… It is so tacky and I don’t like being brainwashed! I guess I could stop at Granville station for a change, but there it’s all about Coke…
Posted by Mathilde Salvert

I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. I have been in this industry for 15 years and without sounding arrogant, I know a lot about this industry. If I am going to take five days to attend a conference it better be something significant that will make a positive difference for my career. I also want to see speakers who are funny, intelligent and poignant. I have no interest seeing presentations that are nothing more than monotone portfolio overviews with little or no relevance to the conference theme.
So, why should I get excited about Icograda’s Design Week Vancouver being hosted by GDC in April of this year? Continue reading "Icograda’s Design Week Vancouver 2010"
Posted by Matt SamyciaWood