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Industrial Brand has emerged as a leader in the development and application of brand strategy for partner-driven professional services firms in North America. We bring brand clarity, cohesion and authenticity to architects, engineers and related industries interested in creating a distinctive market position. Industrial Brand is Where Ideas Work.

Featured Projects

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Roam Mobility

- A liberating identity for Canada's newest entrant into mobile phone services. Read More

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Mechwave Engineering

- Re-engineering success. Opening new paths to the future for a mechanical engineering firm. Read More

Latest Thoughts and Ideas

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Are you a design rock star?

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Industrial Brand is growing and we’re looking for someone who considers themselves an experienced…

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Competitive analysis – a path to mediocrity?

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I recently met a fellow design firm owner in the U.S. with a particularly salty view of competitive analysis.…

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Why Great Design Doesn’t Come Fast and Cheap

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Recently I asked our partners a question that they must get asked all the time. It goes something like this:…

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